People have long been accustomed to life in the post-epidemic era, which affects consumers’ shopping habits and consumption concepts, and the trend of offline switching to online is becoming more and more obvious. The penetration rate of digital consumption has further increased, and consumers have paid more attention to green environmental protection, food safety and health preservation. The demand for “safety” has penetrated into every…
China Internet Marketing & Tips
China Marketing Driving Digital Transformation of SMEs
The sustainable and high-quality development of China’s economy, especially the transformation of new and old growth drivers and the building of an innovative country, cannot be separated from the healthy development of small and medium-sized enterprises. The development of the digital economy is in the ascendant. In the past ten years, the scale of China’s digital economy has grown from 11 trillion yuan to 45.5…
The New Trends of China’s Marketing in The Post-epidemic
In China, the repetition and uncertainty of the epidemic will inevitably have an impact on the business world, such as supply shortages, blocked logistics, declining willingness to consume, and tightening corporate marketing budgets. As a barometer of the global economy, marketing budgets are often the first cost to be cut. According to a set of data released by Gartner, marketing budgets will fall from 11%…
China Live Stream Marketing in The Pandemic
From March to May 2022, a new round of COVID-19 outbreak occurred in China. In mega cities such as Shanghai and Beijing, the consumer market has been significantly affected by the epidemic. Online consumption has become an important force in the recovery of the consumer market. At the same time, the e-commerce consumer rights protection index has fluctuated due to the impact of the epidemic,…
China Online Groupon Marketing
Online marketing is traffic in a sense. Before and after the holidays, most businesses hope to seize the opportunity to do a good job in the conversion of products to sales. For businesses, only by managing traffic well and creating higher customer value can they better achieve their business goals. With the characteristics of precise drainage and high conversion rate, multi-person group grouping has become…