Baidu SEO Guide & SEO Resource

As the Chinese search giant with its 70% market share, Baidu used to keep its changing as always in Baidu SEO and/or Baidu SEM, which may covers partially its ranking algorithm, PPC policy, secret sandbox, keywords censorship, etc.

From this point, every webmaster has to face this challenge, and try to come up with every of Baidu change, in terms of SEO and PPC game particularly.

1, Baidu Official SEO Guide

In 2010, Baidu once released its official SEO guide in Chinese. Baidu then upgraded its Baidu SEO Guide 2.0 in August 2011, and stopped any upgrade of this SEO guide since then.

In couple of years later, many Baidu SEO guys conducted some English version of Baidu SEO, within which came,

  • Baidu Search Engine Optimization Guide from SEO Chat
  • Baidu SEO Guide eBook from Baidu Guide

But all of these similar papers were not originally from Baidu itself.


2, Baidu Latest Version of SEO Guide

Baidu now comes to release and update Baidu Search Engine Optimization Guide 2.0 through its official online college of Baidu, which covers key items as following,

  • General Introduction of Baidu SEO
  • Preparation Before Baidu SEO, including Domain Registration & Hosting
  • SEO Friendly Website Development, including Readability, Site Structure, Category & Directory, URL Definition, Baidu Webmaster, Re-development, Content, Referral, Attraction
  • Website Operation, including Conversion Rate, Traffic Analysis, Site Authority, Brand
  • Spam & Punishment, including Baidu Definition of SEO Spam, Punishment, Correction
  • Baidu SEO Q&A
  • Contact & Feedback

Baidu also released its Baidu Mobile Search Optimization Guide 2.0 on its official site.


3, Other Important Baidu SEO Documents

This is the only Baidu official channel to the public in regards with Baidu SEO activity. Besides this SEO guide, Baidu has other important documents in the online college as well.

  • Help of Baidu Tools
  • Baidu Mobile Search
  • Baidu Website Audit for Webmaster
  • Baidu White Paper of Website Content Quality
  • Baidu Website SEO
  • Principle of Baidu Search
  • Baidu Guide for Site Development

4, Essential Baidu SEO Tools

  • Baidu Webmaster
  • Baidu Keywords Suggestion
  • Baidu Tongji
  • Baidu SEO BBS

5, Difference between Baidu & Google

Most of SEOers are curious about the difference between 2 search giants, Baidu and Google, as SEO guys love to learn Baidu based on the SEO knowledge of Google.

Here’s briefing in some aspects, as for your reference.

Baidu Google
User Experience Good Perfect
Loading Speed Fast in China Fast globally, but blocked in China
Result Listing 3-6 PPC over organic 1 ppc over organic
Search Relevancy Good Very accurate
Site Indexation Slow Fast
Original Content Love Like
Censorship Strictly Little
Internal Link Weigh General
Outbound Links Links from authority sites Link popularity
Sandbox Seriously General
Punishment By man power By rules
Chinese Support Absolutely Good
Traffic from China 3 1
AI Applied PPC Organic & PPC

6, The Importance of Baidu Marketing for Western Companies in the China Market

  • Dominance in the Chinese Search Market: Baidu is the dominant search engine in China, holding the largest market share. As Google is largely inaccessible in China, Baidu becomes the go-to platform for Chinese consumers when searching for information online. Having a strong presence on Baidu ensures that Western companies are visible to their target audience.
  • Cultural Relevance and Language Barrier: Baidu understands the nuances of the Chinese language and culture, making it more effective for reaching the local audience. Marketing messages that resonate with Chinese consumers and are tailored to their cultural preferences are more likely to succeed on Baidu.
  • Targeted Advertising Opportunities: Baidu offers various advertising solutions, including keyword advertising, display advertising, and more. Advertisers can target specific demographics, locations, and interests to reach their desired audience effectively. This targeted approach is essential for Western companies aiming to connect with specific segments of the Chinese market.
  • E-commerce Integration: Baidu integrates with popular e-commerce platforms in China. This is particularly important for companies engaged in online retail, as it allows them to reach Chinese consumers directly through Baidu’s platform and connect with the thriving e-commerce ecosystem in the country.
  • Local SEO and Online Visibility: Baidu’s search algorithms are designed to prioritize local content and businesses. Implementing effective Search Engine Optimization (SEO) strategies on Baidu helps Western companies improve their online visibility in the Chinese market and increases the likelihood of being found by local consumers.
  • Mobile Internet Usage: China has a massive mobile user base, and Baidu has a significant presence in the mobile internet space. Optimizing marketing efforts for mobile devices through Baidu can help Western companies tap into the rapidly growing mobile market in China.
  • Data and Analytics: Baidu provides robust analytics tools that allow businesses to track and analyze the performance of their marketing campaigns. This data-driven approach helps companies refine their strategies, understand customer behavior, and make informed decisions to enhance their marketing efforts.
  • Brand Credibility: Establishing a presence on Baidu lends credibility to Western companies in the eyes of Chinese consumers. Baidu is a trusted platform, and being visible on it can enhance a company’s reputation and legitimacy in the local market.

Baidu marketing is crucial for Western companies aiming to succeed in the Chinese market due to its dominance in search, cultural relevance, targeted advertising opportunities, integration with e-commerce, and the ability to reach the vast Chinese mobile user base. Developing a comprehensive Baidu marketing strategy is often essential for achieving success in China.


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