Performance Management

The marketing performance management is a set of management and analytic processes that help you for the improvement of the efficiency and effectiveness of marketing, and enables you to achieve one or more pre-selected goals. This is accomplished by focus on the alignment of marketing activities, strategies, and metrics with business goals. It involves the creation of a metrics framework to monitor marketing performance, and then develop and utilize marketing dashboards to manage marketing performance. Performance-Management It focuses on measuring, managing, and analyzing marketing performance to maximize effectiveness and optimize the return of investment (ROI) of marketing. Three elements play a critical role in managing marketing performance – data, analytics, and metrics. Our performance management delivers IT-enabled, business transformation and operations improvement services, with many experience of a wide range of industry sectors.  

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