Target Behavior Research
The purpose of target behavior research is to serve for target display accurately, based on targets behaviors in your buying cycle. The research would be conducted by,
- identifying customers through some specific visit
- tracking front visits before buying in certain period
Assessment begins with a broad scope and uses the information gathered to narrow its focus. Through a process of screening, defining problems or goals, specifying target behaviors, monitoring, and following up on progress, assessment guides all aspects of behavior change.
Once a target behavior has been identified, it must be carefully and completely defined in observable and measurable terms. A good definition is objective, clear, and discriminative between what is and what is not an example of the target behavior.
As same targets show different behavioral intention in buying cycle, we thereby develop varied campaigns to serve for different groups of targets.