Ultrasonic Cleaning Digital Marketing

Posted on in Digital Marketing Application

Ultrasonic Cleaning with Digital Marketing

 

  • Core Keywords: ultrasonic cleaning machine
  • Search Engine: Baidu

Summary of Digital Marketing in Ultrasonic Cleaning Section:

From the 4 aspects of online marketing including search engine, brand exposure, press release and social networking in the ultrasonic cleaning industry, we’ve the brief conclusions are followings:

  1. From the perspective of search engine marketing, 90% of corporate websites appear on the first 2 result pages of the keyword “ultrasonic cleaning machine”, especially the second page is full of corporate websites. This shows that the industry’s keywords are highly competitive, and corporate websites have the opportunity to compete against.
  2. From the PPC listing, it’s relatively hot, but brands do not appear much.
  3. From the ePR, there are some press news in the industry but not so much.
  4. From social networking, there’re some banner / text ads on Weibo and WeChat, introducing products, industrial news.

Currently, Baidu organic listing of ultrasonic cleaning has many competitors, most of which are official websites of enterprises. SEO has a relatively good opportunity.

  • % remainders in top 20 from official company websites kept comparatively high

 

1, SEO performance in ultrasonic cleaning

1-1, Top 20 keywords related to ultrasonic cleaning machine

Keywords Bidding Price (RMB) Weekly Search Volume Monthly Search Volume Keywords Value Index

1

 ultrasonic cleaning machine

20.6

6,216

24,864

511,204

2

 ultrasonic cleaning machine supplier

20.4

1,918

7,672

156,125

3

 ultrasonic cleaning equipment

17.6

1,687

6,748

118,967

4

 ultrasonic cleaner

23.2

1,211

4,844

112,429

5

 auto ultrasonic cleaning machine

16.0

924

3,696

59,284

6

 small ultrasonic cleaning machine

16.0

658

2,632

42,086

7

 ultrasonic cleaning

9.6

630

2,520

24,242

8

 ultrasonic cleaning device

7.4

406

1,624

11,953

9

 ultrasonic cleaning machine

17.7

343

1,372

24,326

10

 ultrasonic cleaning machine price

10.7

343

1,372

14,626

11

 ultrasonic industrial cleaning machine

9.5

273

1,092

10,374

12

 ultrasonic wave cleaning machine

11.7

210

840

9,836

13

 auto ultrasonic cleaning equipment

13.2

154

616

8,107

14

 medical ultrasonic cleaning machine

14.4

147

588

8,461

15

 ultrasonic cleaning equipment supplier

9.1

140

560

5,113

16

 industrial ultrasonic cleaning machine

18.9

119

476

8,996

17

 ultrasonic cleaning machine manufacturer

7.8

91

364

2,843

18

 industrial ultrasonic cleaning

12.6

84

336

4,247

19

 lab ultrasonic cleaning machine

19.1

84

336

6,428

20

 ultrasonic cleaning manufacturers

16.7

56

224

3,730

Total

14.6

62,776

1,143,376

 

1-2, Organic Ranking Performance of “Ultrasonic Cleaning” on Baidu

1-2-1, Rankings of Top 10 and Top 20

  • Keywords: ultrasonic cleaning
  • Update: 2022.01.06

1-2-2, % of Ranking Remainders in Organic Listing

Keywords: ultrasonic cleaning machine

% Remainders *

2019

2020

2021

2022

10.23

11.18

12.18

04.08

05.08

06.18

09.18

12.18

07.15

10.09

01.06

Top 10

100%

10%

50%

60%

50%

50%

20%

20%

30%

50%

50%

Top 20

100%

30%

35%

50%

40%

40%

25%

15%

0%

40%

35%

 

% Category

Category

2019

2020

2021

2022

10.23

11.18

12.18

04.08

05.08

06.18

09.18

12.18

07.15

10.09

01.06

Top 10

Company

80%

80%

80%

70%

60%

70%

60%

70%

70%

60%

50%

Vertical

10%

10%

0%

20%

0%

0%

10%

10%

20%

20%

50%

Others

10%

10%

20%

10%

40%

30%

30%

20%

10%

20%

0%

Top 20

Company

90%

90%

90%

85%

70%

85%

70%

75%

85%

80%

75%

Vertical

5%

5%

0%

10%

0%

0%

10%

5%

10%

10%

25%

Others

5%

5%

10%

5%

30%

15%

20%

20%

5%

10%

0%

% Remainders *: % of ranking indexes in last tracking remains currently in the list on the date we track. The higher the % remainders, the stable the organic ranking Baidu shows.

1-3, PPC Listing of “Ultrasonic Cleaning” on Baidu

  • Keywords: ultrasonic cleaning machine
  • Update: 2022.01.06

 

2, Brands in Ultrasonic Cleaning

Keywords: ultrasonic cleaning machine

There’s no brand exposure in brand area right of Baidu result page.

 

3, News about Ultrasonic Cleaning

Keywords: ultrasonic cleaning machine

 

4, Ultrasonic Cleaning in Social Networking

4-1, Weibo Marketing

4-2, WeChat Marketing


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