Project Management Software

Project Management Software with Digital Marketing


 

  • Core Keywords: Project Management Software
  • Search Engine: Baidu

From the 4 aspects of online marketing including search engine, brand exposure, press release and social networking in the ultrasonic cleaning industry, we’ve the brief conclusions are followings:

  1. From the perspective of search engine marketing, 65% of corporate websites appear on the first 2 result pages of the keyword “project management software”, indicating much opportunity to compete for top rankings.
  2. From the PPC listing, it’s relatively hot.
  3. From the ePR, there are many press news in the industry introducing software products.
  4. From social networking, there’s few banner ads but many articles on Weibo and WeChat.

In general, there’s still a big chance for commercial companies to achieve good performance of digital marketing in the section of project management software.


  • % of indexes from official company sites kept same as that in last October
  • % remainders of index went down
  • organic rankings changed a lot

 

1, SEO performance in Project Management Software

1-1, Top 20 keywords related to project management software

Keywords Bidding Price (RMB) Weekly Search Volume Monthly Search Volume Keywords Value Index

1

project management software

12.2

11,053

44,212

540,713

2

engineering project management

3.6

1,890

7,560

27,216

3

project management system

8.6

1,519

6,076

52,254

4

invoicing management software

8.4

1,232

4,928

41,149

5

management software erp

9.7

651

2,604

25,259

6

business management software

11.3

637

2,548

28,741

7

task management software

6.2

301

1,204

7,501

8

engineering management software

12.2

294

1,176

14,324

9

management system software

6.0

280

1,120

6,686

10

enterprise management software

13.6

133

532

7,246

11

oa project management system

12.3

119

476

5,869

12

management software company

16.4

112

448

7,334

13

online project management

7.6

98

392

2,979

14

enterprise project management system

9.3

91

364

3,400

15

manufacturer management software

6.0

84

336

2,019

16

engineering cost management software

5.5

70

280

1,540

17

office automation system software

5.4

70

280

1,504

18

project information management system

9.2

63

252

2,308

19

HR management software

10.6

49

196

2,083

20

R&D management software

6.7

49

196

1,317

Total

9.1

 

75,180

781,442

 

1-2, Organic Ranking Performance of “Project Management Software” on Baidu

1-2-1, Rankings of Top 10 and Top 20

  • Keywords: project management software
  • Update:2020.05.18

1-2-2, % of Ranking Remainders in Organic Listing

Keywords: project management software

% Remainders *

2019.10.30

2019.11.18

2019.12.18

2020.04.20

2020.05.18

Top 10

100%

20%

70%

40%

70%

Top 20

100%

15%

55%

45%

50%

 

% Category

Category

2019.10.30

2019.11.18

2019.12.18

2020.04.20

2020.05.18

Top 10

Company

50%

40%

50%

50%

70%

Vertical

10%

20%

0%

10%

0%

Others

40%

40%

50%

40%

30%

Top 20

Company

65%

55%

65%

50%

70%

Vertical

15%

10%

0%

10%

0%

Others

20%

35%

35%

40%

30%

% Remainders *: % of ranking indexes in last tracking remains currently in the list on the date we track. The higher the % remainders, the stable the organic ranking Baidu shows.

1-3, PPC Listing of “Project Management Software” on Baidu

  • Keywords: project management software
  • Update:2020.05.18


 

2, Brands in Project Management Software

Keywords: project management software

There’s no brand exposure in brand area right of Baidu result page.


 

3, News about Project Management Software

Keywords: project management software


 

4, Project Management Software in Social Networking

4-1, Weibo Marketing

4-2, WeChat Marketing

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