China Search Engines

Most China search engines use Chinese with two version: 1) simplified Chinese 2) traditional Chinese. The Simplified Chinese is used in mainland China search engines, while the traditional Chinese is used in Hong Kong, and Taiwan search engines. The most important search engine in China is apparently Baidu with its 70% share, followed by New Sogou, 360, 21CN, Bing, while the global giant Google has almost zero since it’s blocked in China.

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