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HR Management

HR Management with Digital Marketing


 

  • Core Keywords: HR management / HR outsource
  • Search Engine: Baidu

Summary of Digital Marketing in HR Management Section:

From the 4 aspects of online marketing including search engine, brand exposure, press release and social networking in the HR management industry, we’ve the brief conclusions are followings:

  1. From the perspective of search engine marketing, corporate websites occupy a small proportion in the first 2 result pages of organic “human resource management” listing on Baidu. This shows that the organic competition in this industry is relatively hot.
  2. From PPC listing, PPC advertising competition is fierce, and there are PPC advertisements full of first three result pages.
  3. From the press release, there are not many high-quality articles, but more corporate news articles.
  4. From the perspective of social networking, the core keyword “Human Resources Management” of search on WeChat, leads the corporate post from China Construction Group in prominent position. The company name embedded in the title of article can increase brand exposure.

At present, the competition of the human resources industry on Baidu PPC is fierce. In social marketing and ePR, enterprises sound having more opportunities in the game.


1, SEO performance in HR management

1-1, Top 20 keywords related to HR management

Keywords

Bidding Price (RMB)

Weekly Search Volume

Monthly Search Volume

Keywords Value Index

1

HR management

4.9

12,859

51,436

252,036

2

HR outsourcing company

10.6

4,235

16,940

180,072

3

HR company

5.1

2,149

8,596

44,097

4

HR outsourcing

7.2

1,379

5,516

39,605

5

HR consulting

6.3

350

1,400

8,834

6

HR outsourcing(2)

11.4

343

1,372

15,668

7

HR service

4.9

343

1,372

6,695

8

HR outsourcing(3)

10.4

301

1,204

12,558

9

HR development & management

1.3

294

1,176

1,529

10

enterprise HR management

5.4

238

952

5,131

11

HR management training course

8.5

196

784

6,680

12

HR consulting company

12.4

189

756

9,352

13

HR headhunting company

9.1

161

644

5,873

14

HR management consulting

9.6

154

616

5,901

15

HR management consulting

14.1

126

504

7,111

16

HR management

5.3

119

476

2,528

17

HR management company

7.6

98

392

2,987

18

project HR management

3.5

91

364

1,259

19

international HR management

5.7

84

336

1,912

20

HR management

8.9

63

252

2,253

Total

7.6

95,088

612,083

 

1-2, Organic Ranking Performance of “HR” on Baidu

1-2-1, Rankings of Top 10 and Top 20

  • Keywords: HR management
  • Date: 2019.10.16

1-2-2, % of Ranking Remainders in Organic Listing

Keywords: HR management

% Remainders *

2019.10.16

2019.11.16

2019.12.16

Top 10

100%

Top 20

100%

 

% Category

Category

2019.10.16

2019.11.16

2019.12.16

Top 10

Company

20%

Vertical

30%

Others

50%

Top 20

Company

15%

Vertical

50%

Others

35%

% Remainders *: % of ranking indexes in last tracking remains currently in the list on the date we track. The higher the % remainders, the stable the organic ranking Baidu shows.

1-3, PPC Listing of “HR” on Baidu

Keywords: HR management


 

2, Brands in HR

Keywords: HR management

There’s no brand exposure in brand area right of Baidu result page.


 

3, News about HR

Keywords: HR management


 

4, HR in Social Networking

4-1, Weibo Marketing

4-2, WeChat Marketing

 

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