Baidu, the Chinese search giant with its 70% market share, used to keep its changing as always in Baidu SEO and/or Baidu SEM, which may covers partially its ranking algorithm, PPC policy, secret sandbox, keywords censorship, etc. From this point, every webmaster has to face this challenge, and try to come up with every of Baidu change, in terms of SEO and PPC game particularly….
China Internet Marketing & Tips
Key Points About Digital Marketing to Adopt for Chinese Market
In the Chinese market, digital trends are changing regularly, just as they do in the Western world. On the other hand, they differ slightly in China. Foreign companies intending to locate in the world’s largest market have no choice but to be fully aware of the latest digital trends in China. To hope to succeed in the Chinese landscape by implementing the same marketing strategies…
Embedded Marketing in China
Last week, we received one inquiry from Seoul, Korea, asking for promotion solution on Seoul transportation card in China. Generally, this should be calling 2 parts, targets, those who are planning to visit Seoul ad campaign, SEO, PPC, DSP, etc. However, this kind campaign gets limitation in execution because Korea and China still remain political friction due to THAAD issue. We therefore offered embedded marketing,…
35 Comprehensive Test Areas of China Cross-border e-Commerce
On July 19, The State Council of China approved another 22 cities as new comprehensive test areas of China cross-border e-commerce, along with former 13 cities. These new cities are Beijing, Hohhot, Shenyang, Changchun, Harbin, Nanjing, Nanchang, Wuhan, Changsha, Nanning, Haikou, Guiyang, Kunming, Xi’an, Lanzhou, Xiamen, Tangshan, Wuxi, Weihai, Zhuhai, Dongguan, Yiwu. Obviously, this indicates clearly that China encourages Chinese people to purchase more products through these…
Baidu Algorithm Keeps Changing Frequently in 2018
Baidu SEOers are now facing big challenge in common. Keywords rankings slide down and organic traffic keeps decreasing this 2018. This is an irreversible trend of Baidu SEO. From the beginning of 2018 to the present, Baidu released its algorithm updates more than 10 times, within which the word “severely cracked down” appeared 3 times. Your site may get worse if you meet their update…
Fascinating Keywords from A Call One Day
Yesterday afternoon, we received a call asking for “how to transfer ownership of real estate in Hawaii”, which is related of ReadUSA.com business (our client) we represent in China. It’s pretty strange question though ReadUSA.com. The lady over the phone described that one guy in her organization embezzled funding since earlier 2016, and bought many houses in some countries including Hawaii, USA in last 2 years. The…