Baidu, the Chinese search giant with its 70% market share, used to keep its changing as always in Baidu SEO and/or Baidu SEM, which may covers partially its ranking algorithm, PPC policy, secret sandbox, keywords censorship, etc. From this point, every webmaster has to face this challenge, and try to come up with every of Baidu change, in terms of SEO and PPC game particularly….
China Internet Marketing & Tips
Amazon and Alibaba to Clash in the European Market
Amazon is the world’s largest e-commerce company, and Alibaba is China’s largest e-commerce player. Although they are in the same industry, Amazon and Alibaba are not incompatible competitors. However, in the European market, Amazon and Alibaba are about to confront each other, staged a battle for e-commerce supremacy. Business structure of the two giants Alibaba’s e-commerce, mobile payment and cloud computing businesses focus on the…
Industry Giants Joining B2B e-Commerce for Channel Expansion
More and more common industrial products are entering e-commerce platforms. Industrial giants such as BASF, Schneider Electric, Siemens, and Bosch have opened official online flagship stores in order to enter the field of industrial B2B e-commerce. At a time when the development of China’s manufacturing industry is under constant pressure, B2B e-commerce is expected to help traditional industrial enterprises with the inefficient offline distribution system….
Volcano and Douyin merging in Chinese Short Video
On January 8, 2020, Volcano proclaimed its merger with Douyin, renamed Douyin Volcano, and launched a new logo. The merger of Douyin and Volcano is not just that simple. Behind this, the merger is likely to have a profound impact on both the creators of the short video field and the landscape of the short video platform. The Douyin + volcano fusion shows threefold benefits:…
Importance of WeChat Marketing in China
WeChat has an important position in China’s social media, known as China’s Facebook. WeChat marketing is the process of reaching the target audience on WeChat platform, through marketing activities, building relationships with them and cultivating them into target customers. There are several benefits to WeChat marketing: expand potential customers maintain relationships with customers share product/service information timely improve brand influence How to do WeChat marketing?…
Social Livestream Helping China Beauty e-Commerce Grow Fast
China’s Livestream is still the main growth point of the Internet market. In 2019, the growth rate of China’s Internet users has slowed down, but market dividends are still there. Users are increasingly dependent on the mobile Internet, and the time spent on consumption increases. China beauty businesses are currently looking for the best innovative marketing solutions to cater to the fast growth of e-commerce….