Baidu, the Chinese search giant with its 70% market share, used to keep its changing as always in Baidu SEO and/or Baidu SEM, which may covers partially its ranking algorithm, PPC policy, secret sandbox, keywords censorship, etc. From this point, every webmaster has to face this challenge, and try to come up with every of Baidu change, in terms of SEO and PPC game particularly….
China Internet Marketing & Tips
Mobile Phone Giant Declared to Return to the China Market
In the past few years, the smart phone market keeps changing strongly. China Huawei went global market with its sales exceeding 200 million last year, and became the world’s second largest mobile phone manufacturer. In addition, Xiaomi has made amazing achievements in the Indian market. Meanwhile, Samsung mobile has encountered the largest waterloo in history in the country, falling from the initial 20% market share to less…
What Could We Expect for AliPay
Recently, we received an inquiry about how to install AliPay outside China as an merchant? Generally speaking, AliPay is the equivalent of PayPal that helps end users and merchants for payment transaction. Any commercial merchant could its AliPay account by visiting global.alipay.com, following its guide step by step. How can we expect AliPay for our business? Does AliPay bring us lots more Chinese customers since AliPay’s…
Key Points About Digital Marketing to Adopt for Chinese Market
In the Chinese market, digital trends are changing regularly, just as they do in the Western world. On the other hand, they differ slightly in China. Foreign companies intending to locate in the world’s largest market have no choice but to be fully aware of the latest digital trends in China. To hope to succeed in the Chinese landscape by implementing the same marketing strategies…
Embedded Marketing in China
Last week, we received one inquiry from Seoul, Korea, asking for promotion solution on Seoul transportation card in China. Generally, this should be calling 2 parts, targets, those who are planning to visit Seoul ad campaign, SEO, PPC, DSP, etc. However, this kind campaign gets limitation in execution because Korea and China still remain political friction due to THAAD issue. We therefore offered embedded marketing,…
35 Comprehensive Test Areas of China Cross-border e-Commerce
On July 19, The State Council of China approved another 22 cities as new comprehensive test areas of China cross-border e-commerce, along with former 13 cities. These new cities are Beijing, Hohhot, Shenyang, Changchun, Harbin, Nanjing, Nanchang, Wuhan, Changsha, Nanning, Haikou, Guiyang, Kunming, Xi’an, Lanzhou, Xiamen, Tangshan, Wuxi, Weihai, Zhuhai, Dongguan, Yiwu. Obviously, this indicates clearly that China encourages Chinese people to purchase more products through these…