Baidu, the Chinese search giant with its 70% market share, used to keep its changing as always in Baidu SEO and/or Baidu SEM, which may covers partially its ranking algorithm, PPC policy, secret sandbox, keywords censorship, etc. From this point, every webmaster has to face this challenge, and try to come up with every of Baidu change, in terms of SEO and PPC game particularly….
China Internet Marketing & Tips
Social Short Video Helps China Beauty e-Commerce Grow Fast
China beauty businesses are currently looking for the best innovative marketing solutions to cater to the fast growth of e-commerce. In the latest report of Top 10 Beauty Makeup 2019 Q1 performance, Kao, Unilever, Estee Lauder, etc. almost achieved double growth in revenue and profit. The secret of this growth lies in the Chinese market and e-commerce. Data released by Tmall not long ago showed…
The Impact of WeChat on China’s Employment and Daily Consumption
In March 2019, WeChat, Xintong Institute and Digital China Research Center jointly released WeChat Employment Impact Report. The report mentioned that WeChat had created a total of 22.35 million jobs in 2018. For some vertical apps, it is possible to be a leading position in one industry with 20 million active users. Along with the popularity of WeChat apps, many job opportunities have appeared, including…
Social e-Commerce is The Future
Why e-commerce has been growing rapidly and become a killer of offline store and traditional marketing. Is it just because e-commerce is cheap and super convenient? Traditional marketing has a 4P theory, and although we can’t say that traditional marketing goes dummy, it slices to failure indeed, as marketing tools, resources are undergoing tremendous changes. In the past, it was possible to succeed by bulk…
Why Amazon Lost China Market
It’s said, in the future, that Amazon China will only retain Amazon’s overseas purchases (imports), Amazon’s global stores (exports), Kindle and Amazon cloud computing services. China’s e-commerce business has all been cut down, which indicates that this e-commerce giant in the global market is invincible in the Chinese market. If we say it’s Taobao’s victory in small business and business model when eBay withdrew from…
Mobile Phone Giant Declared to Return to the China Market
In the past few years, the smart phone market keeps changing strongly. China Huawei went global market with its sales exceeding 200 million last year, and became the world’s second largest mobile phone manufacturer. In addition, Xiaomi has made amazing achievements in the Indian market. Meanwhile, Samsung mobile has encountered the largest waterloo in history in the country, falling from the initial 20% market share to less…