Smart Home

Posted on in China Marketing Articles, Digital Marketing Application

Smart Home with Digital Marketing

 

  • Core Keywords: Smart Home
  • Search Engine: Baidu

Summary of Digital Marketing in Smart Home Section:

From the 4 aspects of online marketing including search engine, brand exposure, press release and social networking in the ultrasonic cleaning industry, we’ve the brief conclusions are followings:

  1. From the point of search engine marketing, 45% of corporate websites appear on the first 2 result pages of the keyword “smart home”, but only 20% of that on first page. This indicates that the industry’s keywords are comparatively hot, and corporate websites have less chance move to the top rankings.
  2. From the aspect of PPC listing, it looks a bit crowded.
  3. From the ePR, there are some press news in the industry introducing those products of smart home.
  4. From social networking, there’re many posts on WeChat, targeting vast audience who shows interested in the smart home.

The smart home is getting popular in public nowadays. Companies in this industry can’t miss the clear trends of growing market.

  • % of indexes from official company sites kept same as that May, 2020
  • % remainders of company sites increased as well

 

1, SEO performance in smart home

1-1, Top 20 keywords related to smart home

Keywords Bidding Price (RMB) Weekly Search Volume Monthly Search Volume Keywords Value Index

1

 smart home

5.28

25,928

103,712

547,599

2

 smart home system

3.62

3,024

12,096

43,788

3

 smart home company

4.44

1,043

4,172

18,524

4

 smart home products

4.70

707

2,828

13,292

5

 smart home manufacturers

6.22

553

2,212

13,759

6

 smart home brands

7.43

525

2,100

15,603

7

 home smart

4.20

371

1,484

6,233

8

 family smart home system

2.82

364

1,456

4,106

9

 family smart home

5.67

357

1,428

8,097

10

 smart home appliances

2.93

266

1,064

3,118

11

 smart home

5.86

266

1,064

6,235

12

 smart home design

6.71

217

868

5,824

13

 IOT smart home

3.57

203

812

2,899

14

 smart home

3.94

168

672

2,648

15

 smart home solution

4.92

154

616

3,031

16

 smart home enterprises

6.37

147

588

3,746

17

 smart home companies

4.75

105

420

1,995

18

 smart home solutions

4.11

105

420

1,726

19

 AI smart home

3.27

63

252

824

20

 full smart home

3.45

56

224

773

 

 

 

138,488

703,817

 

1-2, Organic Ranking Performance of “smart home” on Baidu

1-2-1, Rankings of Top 10 and Top 20

  • Keywords: smart home
  • Update：2020.12.18

1-2-2, % of Ranking Remainders in Organic Listing

Keywords: smart home

% Remainders *

2019

2020

10.30

11.18

12.18

04.20

05.18

09.18

12.18

Top 10

100%

10%

70%

60%

50%

40%

20%

Top 20

100%

25%

55%

70%

50%

30%

15%

 

% Category

Category

2019

2020

10.30

11.18

.12.18

04.20

05.18

09.18

12.18

Top 10

Company

20%

10%

20%

40%

40%

60%

70%

Vertical

40%

20%

20%

20%

20%

10%

10%

Others

40%

70%

60%

40%

40%

30%

20%

Top 20

Company

45%

30%

40%

60%

45%

65%

70%

Vertical

35%

20%

25%

20%

25%

15%

20%

Others

20%

50%

35%

20%

30%

20%

10%

% Remainders *: % of ranking indexes in last tracking remains currently in the list on the date we track. The higher the % remainders, the stable the organic ranking Baidu shows.

1-3, PPC Listing of “smart home” on Baidu

  • Keywords: smart home
  • Update：2020.12.18

 

2, Brands in Smart Home

Keywords: smart home

There’s no brand exposure in brand area right of Baidu result page.

 

3, News about Smart Home

Keywords: smart home

 

4, Smart Home in Social Networking

4-1, Weibo Marketing

4-2, WeChat Marketing

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