China Search Engine Optimization (China SEO) is the process of improving the volume and quality of traffic to a web site from China search engines like Baidu, 360, Sogou, via “natural” (“organic” or “algorithmic”) search results.
Typically, the earlier a site appears in the Chinese search results list, the more Chinese visitors it will receive from the China search engine. China SEO may target different kinds of Chinese search, including image search, local search, and industry-specific vertical search engines. As an Internet marketing strategy, Chinese SEO considers how China search engines work and what Chinese people search for.
In the world of SEO in China, optimizing a website primarily involves editing its Chinese content and HTML coding to both increase its relevance to specific Chinese keywords and to remove barriers to the indexing activities of Baidu, 360 and those other China search engines. The acronym “SEO” can also refer to “search engine optimizers,” a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house.
China Search engine optimizers may offer Chinese SEO as a stand-alone service or as a part of a broader marketing campaign in China. Because effective SEO may require changes to the HTML source code of a site, Chinese SEO tactics may be incorporated tightly into web site development and design. The term “search engine friendly” may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.
Date : April, 2017
As Baidu is the giant engine in China with around 70% search share, Baidu SEO plays obviously key role of SEO in China. Or contact with us directly for details of China SEO operation.
Besides onpage optimization, SEO has another part of outbound links which Baidu, Google and other engines give extra metrics in algorithm.
China Link Building being different with other English link building, China link building service here contains analysis, strategy and execution for building qualified, solid links in China authority sites linking to your website.
- Link Analysis: not quantity links, but quality links, based on the core keywords of you and your competitors
- Link Gap: Figuring out the gap between you and your competitors, especially those important directories, qualified links from authorized sites
- Executing with reasonable increasing rate
- Tracking and reporting