Practical Tips of Conversion Rate Optimization

Marketing expert Gary Vaynerchuk tells a real experience in his best -selling book “CrushING It!” How he helps a hotel to increase business conversion rate.

Gary mentioned that the conversion rate of this hotel’s website is very low, and only 2-3 visitors per 1,000 visitors become customers. So Gary and the team were optimized, starting with the website speed and mobile terminal optimization, then added real -time communication functions, and displayed personalized content for different visitors. As a result, a month later, the conversion rate of this hotel’s website increased to 12-15 of the 1,000 visitors, an increase of more than 5 times.

From this, we realize that while optimizing the transformation rate, we need to deal with website technology issues, but more importantly, understanding user needs and creating targeted user experiences.

What is the webpage conversion rate

Webpage conversion rate refers to the proportion of users who perform specific targets after accessing the webpage. This goal can be purchased, filling in forms, registered account numbers, subscribing email lists, etc., depends on the goal of the website. Web conversion rate is very important for the value of the website, and it directly affects the business results and operating effects of the website.

Webpage conversion rate is very important

  1. Increasing income: Higher conversion rate means more visitors to complete the target behavior, such as buying products or services, thereby increasing the income of the website.
  2. Improving customers ‘loyalty: Websites with high conversion rates usually mean that users have a high interest and satisfaction of website content or products, which helps to improve users’ loyalty and make them more inclined to access and purchase again.
  3. Reduce marketing costs: If the conversion rate of webpages is high, it means that less traffic is required to achieve the same goals. This means that in marketing activities, cost savings can be saved by attracting potential customers more accurately.
  4. Improve user experience: Improving the conversion rate requires optimization of web content and user experience. By continuously improving website design, content layout and navigation, users can improve the satisfaction and trust of the website.
  5. Increasing market share: Higher conversion rate enables websites to attract and retain users more effectively, thereby winning greater market share in the fierce competitive market.
  6. Improve the brand image: Optimizing webpage conversion rate can help improve brand image and reputation. If the user experience of the website is good and the user’s evaluation of the website is positive, the brand image will be strengthened.
    Guidance business decisions: By tracking and analyzing the conversion rate, you can obtain useful data on user behavior and preferences, which will help guide business decision -making and strategic planning.
  7. The impact of webpage conversion rates is intertwined with other factors, such as traffic, product quality, market competition, and so on. A comprehensive website value assessment needs to consider multiple indicators and analyze the overall performance of the website.

Statistics of web conversion rate

Average webpage conversion rate

According to different research and industry reports, the average webpage conversion rate is usually between 2%and 5%. This means that about 2 to 5 of the users who visit the webpage will perform specific target behaviors.

Industry difference

The webpage conversion rates in different industries are very different. Some highly professional industries may have a high conversion rate, and some universal industries may be lower. For example, digital products such as online education and software sales may have a high conversion rate, and the fashion retail industry may be lower.

The effect of different visit source on conversion rate

The source of the user’s access to the webpage will also affect the conversion rate. Targeted traffic from search engines usually have a high conversion rate because these users may be looking for information related to web content. The traffic conversion rates from advertising channels such as social media may be low, because these users may be guided rather than actively looking for.

Conversion rate on mobile

With the popularity of mobile devices, the conversion rate of mobile terminals has become increasingly important. The conversion rate of mobile terminals is usually low, partly because the purchase process on the mobile device may be more complicated, and the user experience is limited.

Seasonal changes

The conversion rate may be affected by seasonal changes. Specific holidays or promotion seasons may lead to rising conversion rates, while other periods may be relatively low.

A/B test influence

Through the A/B test (or division test), different versions of the webpage can be compared to find the optimal version to increase the conversion rate. By continuous optimization and improvement of web design, the conversion rate can be improved.

Marketing industry experts look at the conversion rate

Marketing strategy expert John Smith: The conversion rate is one of the important indicators to measure the success of marketing activities. High conversion rate means that we can transform potential customers into actual buyers or actors, which is essential for achieving marketing goals. By continuously optimizing user experience and personalized marketing, we can improve the conversion rate and get better results.

Marketing analyst Jane Doe: A/B test is a powerful tool for increasing the conversion rate. By testing different versions of advertising copywriting, page design or email content at the same time, we can find the most effective combination, so as to maximize the conversion rate.

Brand strategy consultant Michael Lee: In the process of pursuing high conversion rates, we cannot ignore brand value. Establishing a brand image of trust and recognition is the key to attract users and promote transformation.

Mobile marketing expert Sarah Johnson: Optimization of mobile conversion rate is very important. More and more users use mobile devices, so we must ensure that websites and advertisements are friendly to increase the conversion rate.

Since the conversion rate is so important, how can we improve the conversion rate of web pages?

The optimization skills of the conversion rate CTR

1. The fascinating content

The fascinating content is the key to attracting visitors. The following are several key strategies.

  • Attractive title: Good title can seize the visitor’s attention in an instant. By using attractive vocabulary, suspense or problems, you can attract more click -through rates.
  • Facing the target audience: understand who your target audience is, and customize content according to their needs and interests. Personalized content is more likely to attract users’ attention.
  • Answer questions and meet demand: Provide valuable information, solve users’ problems, and meet their needs. Users find useful information on your website and will be more willing to interact with you.
  • Excellent visual effects: Use attractive images, videos and design to enhance user experience. Visual elements can help convey information and make your website more attractive.
  • Highlight the value of the website on the visitors: On the homepage and key page of the website, the unique selling point of your product or service is highlighted. Let the visitors understand why they should choose your website.
  • Use emotional keywords and calligraphy: Use emotional keywords and appeal terms to make the visitors feel the sense of urgency or desire to buy. Stimulating emotions can promote visitors more active participation.

2. Website user experience optimization

Optimizing website user experience helps to improve the conversion rate and make visitors more willing to stay on your website.

  • Improving website access speed: The loading speed of the website is essential for user experience. Optimized images, compression files, and selection of excellent hosting services can speed up website loading speed.
  • Website is friendly to mobile: more and more users use mobile devices to access the website to ensure that your website can display and operate well on mobile devices.
  • Check the damaged link/image: Damaged links and images will affect the user experience and reduce the search engine ranking. Check and repair these issues regularly to maintain the health of the website.

3. Attract accurate target visitors

Leading accurate target visitors to your website is the key to improving the conversion rate.

  • Get keyword rankings on search engines: understand the keywords that your target audience usually uses, optimize your website content so that you can get higher rankings on search engines. This will help you attract users who are looking for solutions you are providing.
  • Share the target object on social media: share valuable content on the social media platform suitable for your target audience to attract potential users to access your website. Establish a good interaction with the target audience to increase their awareness and trust in your brand.

Conversion rate optimization tool

The conversion rate optimization tool is the effect of helping you analyze and improve the effect of websites or marketing activities to improve the conversion rate. Here are some commonly used conversion rate optimization tools:

  • Google Analytics: Google Analytics is a free website analysis tool provided by Google. It can track the behavior of website visitors and provide data such as visits, user behavior, conversion rate and other data. Through in -depth understanding of user behavior, you can find out the problems existing on the website and optimize to increase the conversion rate.
  • Hotjar: Hotjar is a user behavior analysis tool that can help you understand the visitor’s behavior on the website through functions such as hot maps, user videos and feedback forms. In this way, you can find the pain points and problems of users and optimize it targeted.
  • Optimizel: Optimizel is an A/B test and multi -variable testing tool. By creating different versions of pages or elements, you can test and find out which version can bring a higher conversion rate. This can optimize the design and content of the page, thereby increasing the conversion rate.
  • Crazy Egg: Crazy Egg provides hot maps, rolling maps, and clicking maps and other functions to let you understand the user’s behavior on the webpage. This can help you find the user’s interest on the webpage, optimize the layout and content of the page, and increase the conversion rate.
  • Hubspot: Hubspot is a comprehensive marketing automation tool that helps you track the behavior of potential customers and provide personalized marketing and follow -up. By better understanding customer needs, you can improve the conversion rate and customer satisfaction.

In summary, the fascinating content, optimizing the user experience of the website, and attracting accurate target visitors are key factors to increase webpage conversion rates and website value. By using these strategies, you will be able to build a successful website, realize business goals and attract more visitors to interact with your brand.