Home > Digital Marketing Application > Finance Management

Finance Management

Finance Management with Digital Marketing


 

  • Core Keywords: finance management / finance outsource
  • Search Engine: Baidu

Summary of Digital Marketing in Finance Management Section:

From the 4 aspects of online marketing including search engine, brand exposure, press release and social networking in the finance management industry, we’ve the brief conclusions are followings:

  1. From the perspective of search engine marketing, the rankings of “financial management” keywords mainly come from portal sites, followed by news websites, and corporate websites rarely compete to the top rankings.
  2. From PPC listings, the competition of industry keyword is relatively hot.
  3. From the ePR, articles with interview are used for brand promotion, but there are not many good quality articles.
  4. From the social marketing, the search result of core keyword “enterprise financial management”on WeChat shows that marketing article from eShares is in the top position and gains higher traffic. This type of article can be used for reference, combined with each company for brand and product promotion.

1, SEO performance in finance management

1-1, Top 20 keywords related to finance management

Keywords

Bidding Price (RMB)

Weekly Search Volume

Monthly Search Volume

Keywords Value Index

1

finance management

7.65

14,728

58,912

450,677

2

accounting agency

0.80

4,522

18,088

14,470

3

accounting agency(2)

0.80

3,878

15,512

12,410

4

financial accounting company

22.10

3,276

13,104

289,598

5

finance Company

10.74

3,108

12,432

133,520

6

company accounting

0.80

1,946

7,784

6,227

7

financial consulting company

7.82

1,645

6,580

51,456

8

business management consulting company

9.88

756

3,024

29,877

9

corporate financial management

5.92

630

2,520

14,918

10

financial consultant

7.48

511

2,044

15,289

11

financial advisory

8.23

441

1,764

14,518

12

financial audit company

11.25

343

1,372

15,435

13

accounting consulting

17.07

308

1,232

21,030

14

corporate financial management

5.08

217

868

4,409

15

financial account

0.80

175

700

560

16

financial agency

20.55

119

476

9,782

17

corporate finance

2.70

119

476

1,285

18

financial account bookkeeping

10.55

98

392

4,136

19

financial management consulting company

14.25

84

336

4,788

20

financial management consulting

2.69

28

112

301

Total

8.4

147,728

1,094,687

 

1-2, Organic Ranking Performance of “Enterprise Finance” on Baidu

1-2-1, Rankings of Top 10 and Top 20

  • Keywords: enterprise finance management
  • Date: 2019.10.18


1-2-2, % of Ranking Remainders in Organic Listing

Keywords: enterprise finance management

% Remainders *

2019.10.18

2019.11.18

2019.12.18

Top 10

100%

Top 20

100%

 

% Category

Category

2019.10.18

2019.11.18

2019.12.18

Top 10

Company

20%

Vertical

30%

Others

50%

Top 20

Company

15%

Vertical

45%

Others

40%

% Remainders *: % of ranking indexes in last tracking remains currently in the list on the date we track. The higher the % remainders, the stable the organic ranking Baidu shows.

1-3, PPC Listing of “Enterprise Finance” on Baidu

Keywords: enterprise finance management


 

2, Brands in Enterprise Finance

Keywords: enterprise finance management

There’s no brand exposure in brand area right of Baidu result page.


 

3, News about Enterprise Finance

Keywords: enterprise finance management


 

4, Enterprise Finance in Social Networking

4-1, Weibo Marketing

4-2, WeChat Marketing

Take advantage of this remarkable opportunity and start your China online presence and marketing today, by filing up the form as below.

Site URL (required)

Keywords/Keyphrase (required)

Type of Business (required)

We want to hear from you. Please complete the following form for your non-technical questions, concerns or feedback.

Full Name (required)

Email (required)

Company

Skype

Note: QiYang does not sell or share your email address or personal information with anyone.

What's your expectation from us? (required)
TrafficLeadsSalesOthers

Targets Profile

Describe what kind of audience you would target for marketing

Which Services (required)
SEOPPCOnline DisplayVideo MarketingSocial MarketingOnline Press ReleaseMarket Research ReportTraffic & Leads AnalysisTarget Behavior ResearchOthers

Please describe what other service you required if others being chosen

Which sounds acceptable? (required)

When are you likely to start your China marketing campaign? (required)

Enter the text from the image below