Finance Management

Finance Management with Digital Marketing

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• Core Keywords: finance management / finance outsource
• Search Engine: Baidu

Summary of Digital Marketing in Finance Management Section:

From the 4 aspects of online marketing including search engine, brand exposure, press release and social networking in the finance management industry, we’ve the brief conclusions are followings:

1. From the perspective of search engine marketing, the rankings of “financial management” keywords mainly come from portal sites, followed by news websites, and corporate websites rarely compete to the top rankings.
2. From PPC listings, the competition of industry keyword is relatively hot.
3. From the ePR, articles with interview are used for brand promotion, but there are not many good quality articles.
4. From the social marketing, the search result of core keyword “enterprise financial management”on WeChat shows that marketing article from eShares is in the top position and gains higher traffic. This type of article can be used for reference, combined with each company for brand and product promotion.

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• % remainders in top 20 from official company websites kept comparatively high

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1, SEO performance in finance management