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Business Management

Business Management with Digital Marketing


 

  • Core Keywords: business management / brand management
  • Search Engine: Baidu

Summary of Digital Marketing in Business Management Section:

From the 4 aspects of online marketing including search engine, brand exposure, press release and social networking in the business management industry, we’ve the brief conclusions are followings:

  1. From the perspective of search engine marketing, so many enterprises are competing for the two keywords of “enterprise management consulting” and “strategic brand management”. In organic ranking, Shanghai BoRui shows its outstanding performance, occupying the first top organic ranking.
  2. From PPC and brand exposure, the companies such as Ruixin Zhicheng, Zhongtian Huasheng, AMT have occupied a number of listings in Top 20 PPC advertisements, indicating that they have sufficient budget in PPC campaigns.
  3. From the ePR, there are not many high-quality articles, but corporate news articles.
  4. From the perspective of social networking, when searching “enterprise management consulting” on WeChat, we found that the articles published by McKinsey a few years ago still occupy a high ranking position and have a high page views. The quality of the article is still an important factor in attracting users. Searching for keywords on Weibo, most of the latest articles are published. Increasing the frequency of updates helps corporate articles appear in recommended placement on homepage.

The enterprise management industry is highly competitive on Baidu search engine. In the social marketing and press release, each company’s performance is relatively weak, and there is a big chance to win in the game.


1, SEO performance in business management

1-1, Top 20 keywords related to business management

Keywords

Bidding Price (RMB)

Weekly Search Volume

Monthly Search Volume

Keywords Value Index

1

business management training

4.44

16,310

65,240

289,666

2

enterprise management training institution

11.54

5,894

23,576

272,067

3

business management

7.18

5,600

22,400

160,832

4

business management(2)

9.69

4,032

16,128

156,280

5

business consulting

9.59

2,695

10,780

103,380

6

management consulting firm

14.47

2,387

9,548

138,160

7

business management consulting

10.88

2,051

8,204

89,260

8

brand management

7.64

1,260

5,040

38,506

9

corporate strategic management

6.16

938

3,752

23,112

10

enterprise management system

9.34

917

3,668

34,259

11

business management consulting company

9.88

770

3,080

30,430

12

company management system

11.49

420

1,680

19,303

13

business management

4.18

385

1,540

6,437

14

business operation management

4.74

287

1,148

5,442

15

business management company

9.54

231

924

8,815

16

business consulting management

14.63

224

896

13,108

17

strategic brand management

9.54

161

644

6,144

18

brand management company

9.15

154

616

5,636

19

corporate brand management

13.77

133

532

7,326

20

brand management consulting company

7.49

126

504

3,775

Total

9.30

179,900

1,411,938

 

1-2, Organic Ranking Performance of “Business Management” on Baidu

1-2-1, Rankings of Top 10 and Top 20

  • Keywords: business management consulting
  • Date: 2019.10.11


1-2-2, % of Ranking Remainders in Organic Listing

Keywords: business management consulting

% Remainders *

2019.10.11

2019.11.11

2019.12.11

Top 10

100%

Top 20

100%

 

% Category

Category

2019.10.11

2019.11.11

2019.12.11

Top 10

Company

80%

Vertical

0

Others

20%

Top 20

Company

90%

Vertical

0

Others

10%

% Remainders *: % of ranking indexes in last tracking remains currently in the list on the date we track. The higher the % remainders, the stable the organic ranking Baidu shows.

1-3, PPC Listing of “Business Management” on Baidu

Keywords: business management consulting


 

2, Brands in Business Management

Keywords: business management consulting


 

3, News about Business Management

Keywords: business management consulting


 

4, Business Management in Social Networking

4-1, Weibo Marketing

4-2, WeChat Marketing

 

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