Business Management

Business Management with Digital Marketing

• Core Keywords: business management / brand management
• Search Engine: Baidu

Summary of Digital Marketing in Business Management Section: From the 4 aspects of online marketing including search engine, brand exposure, press release and social networking in the business management industry, we’ve the brief conclusions are followings:

1. From the perspective of search engine marketing, so many enterprises are competing for the two keywords of “enterprise management consulting” and “strategic brand management”. In organic ranking, Shanghai BoRui shows its outstanding performance, occupying the first top organic ranking.
2. From PPC and brand exposure, the companies such as Ruixin Zhicheng, Zhongtian Huasheng, AMT have occupied a number of listings in Top 20 PPC advertisements, indicating that they have sufficient budget in PPC campaigns.
3. From the ePR, there are not many high-quality articles, but corporate news articles.
4. From the perspective of social networking, when searching “enterprise management consulting” on WeChat, we found that the articles published by McKinsey a few years ago still occupy a high ranking position and have a high page views. The quality of the article is still an important factor in attracting users. Searching for keywords on Weibo, most of the latest articles are published. Increasing the frequency of updates helps corporate articles appear in recommended placement on homepage.

The enterprise management industry is highly competitive on Baidu search engine. In the social marketing and press release, each company’s performance is relatively weak, and there is a big chance to win in the game.

• % remainders are official websites of enterprises

1, SEO performance in business management 1-1, Top 20 keywords related to business management

	Keywords	Bidding Price (RMB)	Weekly Search Volume	Monthly Search Volume	Keywords Value Index
1	business management training	4.44	16,310	65,240	289,666
2	enterprise management training institution	11.54	5,894	23,576	272,067
3	business management	7.18	5,600	22,400	160,832
4	business management(2)	9.69	4,032	16,128	156,280
5	business consulting	9.59	2,695	10,780	103,380
6	management consulting firm	14.47	2,387	9,548	138,160
7	business management consulting	10.88	2,051	8,204	89,260
8	brand management	7.64	1,260	5,040	38,506
9	corporate strategic management	6.16	938	3,752	23,112
10	enterprise management system	9.34	917	3,668	34,259
11	business management consulting company	9.88	770	3,080	30,430
12	company management system	11.49	420	1,680	19,303
13	business management	4.18	385	1,540	6,437
14	business operation management	4.74	287	1,148	5,442
15	business management company	9.54	231	924	8,815
16	business consulting management	14.63	224	896	13,108
17	strategic brand management	9.54	161	644	6,144
18	brand management company	9.15	154	616	5,636
19	corporate brand management	13.77	133	532	7,326
20	brand management consulting company	7.49	126	504	3,775
Total		9.30		179,900	1,411,938

  1-2, Organic Ranking Performance of “Business Management” on Baidu 1-2-1, Rankings of Top 10 and Top 20

• Keywords: business management consulting
• Date: 2020.12.18

1-2-2, % of Ranking Remainders in Organic Listing Keywords: business management consulting

% Remainders *	2019			2020
	10.11	11.18	12.18	04.20	05.18	09.18	12.18
Top 10	100%	20%	30%	30%	50%	40%	50%
Top 20	100%	25%	35%	25%	45%	35%	50%

 

% Category	Category	2019			2020
		10.11	11.18	12.18	04.20	05.18	09.18	12.18
Top 10	Company	80%	60%	70%	50%	80%	80%	70%
	Vertical	0%	20%	0%	0%	0%	0%	0%
	Others	20%	20%	30%	50%	20%	20%	30%
Top 20	Company	100%	75%	75%	75%	90%	85%	85%
	Vertical	0%	15%	0%	0%	0%	0%	0%
	Others	0%	10%	25%	25%	10%	15%	15%

% Remainders *: % of ranking indexes in last tracking remains currently in the list on the date we track. The higher the % remainders, the stable the organic ranking Baidu shows. 1-3, PPC Listing of “Business Management” on Baidu

• Keywords: business management consulting
• Date: 2020.12.18

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2, Brands in Business Management Keywords: business management consulting

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  3, News about Business Management Keywords: business management consulting

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  4, Business Management in Social Networking 4-1, Weibo Marketing 4-2, WeChat Marketing

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