Last week, we received one inquiry from Seoul, Korea, asking for promotion solution on Seoul transportation card in China. Generally, this should be calling 2 parts, targets, those who are planning to visit Seoul ad campaign, SEO, PPC, DSP, etc. However, this kind campaign gets limitation in execution because Korea and China still remain political friction due to THAAD issue. We therefore offered embedded marketing,…
Category Archives: China Marketing Articles
Baidu Algorithm Keeps Changing Frequently in 2018
Baidu SEOers are now facing big challenge in common. Keywords rankings slide down and organic traffic keeps decreasing this 2018. This is an irreversible trend of Baidu SEO. From the beginning of 2018 to the present, Baidu released its algorithm updates more than 10 times, within which the word “severely cracked down” appeared 3 times. Your site may get worse if you meet their update…
Fascinating Keywords from A Call One Day
Yesterday afternoon, we received a call asking for “how to transfer ownership of real estate in Hawaii”, which is related of ReadUSA.com business (our client) we represent in China. It’s pretty strange question though ReadUSA.com. The lady over the phone described that one guy in her organization embezzled funding since earlier 2016, and bought many houses in some countries including Hawaii, USA in last 2 years. The…
China Cross-border E-commerce of Imported Retail, Earlier 2018
The market size of China’s cross-border imported retail e-commerce in 2017 was approximately US$18.81 billions, with an increasing rate of 49.6% year-on-year. It is estimated that the market scale will exceed US$48 billions by 2021. Authentic guarantees and logistics network become key capabilities for the development of the cross-border e-commerce industry. Innovation models happen continuously, while user experience gets enhanced through offline retail stores and artificial intelligence applications. The main imported commodity…
Top 20 App in China, March 2018
In the top list of mobile applications in March 2018, WeChat ranked first with 97.09% of active users, followed by QQ with 67.08% of active users, and AliPay plays third with its 46.73%. In terms of active user growth, HR applications perform much better as it’s now in job hunting season. 51Job and Zhaopin are the leading players in this section, with the growth rate exceeding…