Category Archives: China Marketing Articles

Pillar Content to Capture Customer Attention

According to a survey by the American Content Marketing Association, up to 73% of B2B marketers believe that it is helpful to communicate with potential buyers through official websites or blog posts. But only 27% think the company’s content marketing is very successful. Why? Although everyone knows that “content is king”, it is not easy to continue to create a lot of high-quality content. This…

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How is Digital Marketing in 2020

The marketing technology industry is growing faster than ever. Therefore, one of its challenges is to predict consumer behavior and use it to attract their attention. As a member of the industry, you need to keep pace with the times and grasp the current trends. As the new decade begins, here are some important trends to watch in 2020. Artificial Intelligence It is expected that…

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Challenges to Brand Marketing under the Epidemic

In China’s epidemic, many industries have been affected. For the marketing industry, this epidemic will also continue to urge the industry to optimize its model and structure. In mid-February 2020, most internet companies have already started working from home. Although the online office will not have much impact on the efficiency of social media marketing, but the smooth communication and docking of such links as…

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Who Will Rise After CoronaVirus

At the beginning of 2020, CoronaVirus became the “number one enemy” of the Chinese people. Everything seems to be the same as 17 years ago. Under the situation of limited personnel movement and construction, the epidemic has affected the economy in many ways. In order to cope with the spread of the epidemic, enterprises have delayed resumption of work, schools have been postponed, and the…

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E-commerce Evolution in China & Key Platforms for Digital Marketing

From Internet marketplaces Alibaba.com and Taobao.com to online payment tool Alipay, Yahoo! China and business management software Alisoft, Jack Ma, founder of Alibaba, seems to be riding high on a wave of hi-tech. Many industry observers are raising the question – what is his next step?¬†And he does have more plans. The 42-year-old e-commerce leader gave his reply during the Fourth Alibaba Online Businessman Forum…

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