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Market Share Update of E-commerce in China, 11-11 of 2017

The special day of 11-11 just passed in China. Those giants in e-commerce showed dominant in market share, while other vertical players operate harder than before. Of top 20 e-commerce platforms in China, this 11-11 generated delivery packages of 1.38 billion, with total revenue of US$39.07 billions. Here’s the share list of top 5. Tmall: 66.2% JD: 21.4% Suning: 4.3% Vipshop: 3.4% Amazon China: 2.0% Others: 2.6% Those verticals, e.g., Jumei, Beauty…

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How Your Hotel Stands Out on Baidu Engine in 3 Weeks

Most hotels and resorts love wealthy Chinese tourists since China becomes now the largest outbound tourism country in the world. However, almost all of these hotels sell rooms to Chinese through OTA, aka online travel agency. Hotels prefer Chinese play bookings on their websites directly, but how can we expect this happens one day? Client: A 4 stars hotel in Bangkok, and it’s also regarded…

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Video SEO on YouTube, and iQiYi, QQ Video, Youku & Tudou of China Video Sharing Platforms

Your video presence on most popular video sharing sites affects buying decision of your target audience, plays important role in brand awareness and even sales. Video SEO helps send signals to video hosting sites that contains rich media relevant to search requests. 1, Profile of YouTube Users The total number of people who use YouTube – 1,300,000,000. 80% of YouTube’s views are from outside of the U.S. User Percentage by…

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Baidu SEO Guide & Resource

Baidu, the Chinese search giant with its 70% market share, used to keep its changing as always in Baidu SEO and/or Baidu SEM, which may covers partially its ranking algorithm, PPC policy, secret sandbox, keywords censorship, etc. From this point, every webmaster has to face this challenge, and try to come up with every of Baidu change, in terms of SEO and PPC game particularly….

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