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5 Ways To Hike KOL Advertising To Chinese Travelers

Source from ParkLU KOL Advertising can help brands connect with China’s massive $261 billion USD outbound tourism market. But companies can do much more than offer free trips and merchandise to build working relationships with KOLs. KOL Advertising in China began as a small experiment a few years ago and has turned into a $8 billion industry. The tourism sector, in particular, has made a massive transformation…

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China Top 10 App, 1st Quarter 2017

John Wei from QiYang Marketing Consulting, April 20, 2017 China Apps still keep growing in the first quarter of 2017, as mobile users reach over 800 millions. Here’s top 10 China App according to Analysys. The most popular one is WeChat without doubt, followed by QQ and other 2, Alipay and Tmall from Alibaba group. Rank LOGO App Description Active Users (M) Growth 1 WeChat…

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What is difference between China Baidu and Google?

If you want SEO for your web marketing in China, you have to deal with Baidu carefully. Baidu, the giant engine, acts like the equivalent to that of Google, but not the same as always. We’ve the following comparison below, as for your better understanding how Baidu performs in China digital world. Baidu Google Access very fast in China Blocked in China Listing 3-6 PPC…

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Your Domain Needs to Be Filed on Records by China Authority

As you may know, any website, if being hosted in mainland China, needs ICP certificate, which is forced by Ministry of Industry and Information Technology, PRC. It’s called “BeiAn”, as “put on records” or “be filed” in English. Recently, every website owner is forced to take another “BeiAn”, required by Ministry of Public Security, PRC. Therefore, one domain (instead of website accurately) needs 2 “BeiAn” both from Ministry…

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China B2C Market Share on Specific 11-11 Day

Tmall, showed its dominant in China online B2C market, with the revenue of US$17.7 billions on the past China single festival. Here’s the share details about Tmall and its competitors in China.   Market Share of China e-Commerce, on 11·11 of 2015-2016   Overseas Sales Share of These e-Commerce Platforms, on 11·11 of 2016   ​Introduction of These Leading B2C e-Commerce Platforms 1, Tmall.com Tmall…

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