Category Archives: China Marketing Articles

Improve Your ROI of SEM with Negative Keywords

PPC is a such marketing method to enable you obtain target traffic quickly, and test the acceptance of your product/service in the market in a short time. But do you know that PPC is also easy to consume your marketing budget? You have chosen keywords, while search engines recommend you more. Some works for you, some don’t. Thus, those keywords that don’t work will burn your…

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You Should Avoid Such Fatal SEO Mistake

There is one HR-topic website built with WordPress. The main activity of the website is to post varied job positions from different employers. We all know that most search engines love content refreshing websites, and so does Baidu. Surprisingly, after three months of updating, the keyword ranking of the website did not rise but fell. What’s the problem? It turned out that the template used…

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Does English SEO Make Sense on Baidu?

Many people believe that SEO of English content will also work on Baidu and win its traffic from Baidu English users. Is this true? Undoubtedly, there are many foreigners living in China. Because of the Great Firewall, these foreigners can only use Baidu. The question is, how big is the gap between Chinese and English searches on Baidu? Let’s take “study abroad” as an example,…

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2 Common Factors That Strongly Delay Website Access Speed in China

One day, you have a website with seemingly great Chinese content. You have done SEO audit, keywords optimization, and you are expecting Chinese visitors to visit your website, and then something will happen. However, none of this happened. You don’t even know the reasons behind. We have seen too many such scenarios. Too many people don’t realize 2 common factors that delay your website’s access…

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When Will Short Video Search Be Commercialized?

In the process of grabbing the Baidu search market, Douyin, Kuaishou, and Bilibili, who will be the first to commercialize their video search business? Google and Baidu are the search engine giants in the graphic era. The two current traditional search businesses have already reached their peaks, and their annual revenue growth is extremely slow. It is foreseeable that short video search will soon usher…

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