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Some Important Trends of China Internet

On July 11, 2019, the China ISC released its “China Internet Development Report 2019”. The number of Chinese net users has reached 829 million by the end of 2018. Last year, 56.63 million net users were added, and the Internet penetration rate was 59.6%. This report covers the development of various aspects such as network audio and video, online games, mobile application market, and online…


2019 China Social e-Commerce Report: 512 Million Consumers, 20% of Online Retail

On July 11, 2019, the China Internet Conference released the “2019 China Social E-Commerce Development Report.” As an emerging e-commerce model based on social mobile socialization, social e-commerce has developed rapidly after six years since its appearance in 2013. In 2019, China social e-commerce is expected to reach a market size of 2,060.58 billion RMB, a year-on-year increase of 63.2%. The number of social e-commerce…


Social Short Video Helps China Beauty e-Commerce Grow Fast

China beauty businesses are currently looking for the best innovative marketing solutions to cater to the fast growth of e-commerce. In the latest report of Top 10 Beauty Makeup 2019 Q1 performance, Kao, Unilever, Estee Lauder, etc. almost achieved double growth in revenue and profit. The secret of this growth lies in the Chinese market and e-commerce. Data released by Tmall not long ago showed…


The Impact of WeChat on China’s Employment and Daily Consumption

In March 2019, WeChat, Xintong Institute and Digital China Research Center jointly released WeChat Employment Impact Report. The report mentioned that WeChat had created a total of 22.35 million jobs in 2018. For some vertical apps, it is possible to be a leading position in one industry with 20 million active users. Along with the popularity of WeChat apps, many job opportunities have appeared, including…


Social e-Commerce is The Future

Why e-commerce has been growing rapidly and become a killer of offline store and traditional marketing. Is it just because e-commerce is cheap and super convenient? Traditional marketing has a 4P theory, and although we can’t say that traditional marketing goes dummy, it slices to failure indeed, as marketing tools, resources are undergoing tremendous changes. In the past, it was possible to succeed by bulk…