Category Archives: China Marketing Articles

Amazon and Alibaba to Clash in the European Market

Amazon is the world’s largest e-commerce company, and Alibaba is China’s largest e-commerce player. Although they are in the same industry, Amazon and Alibaba are not incompatible competitors. However, in the European market, Amazon and Alibaba are about to confront each other, staged a battle for e-commerce supremacy. Business structure of the two giants Alibaba’s e-commerce, mobile payment and cloud computing businesses focus on the…

more

Volcano and Douyin merging in Chinese Short Video

On January 8, 2020, Volcano proclaimed its merger with Douyin, renamed Douyin Volcano, and launched a new logo. The merger of Douyin and Volcano is not just that simple. Behind this, the merger is likely to have a profound impact on both the creators of the short video field and the landscape of the short video platform. The Douyin + volcano fusion shows threefold benefits:…

more

Growth Opportunities for China e-Commerce in 2020

Where will China’s new e-commerce traffic come from in 2020? What changes have happened to e-commerce in 2019, and where are the new growth opportunities for e-commerce in 2020? Live e-commerce (selling via short video) In the first half of 2019, the hottest thing in the e-commerce industry is live e-commerce. In February 2019, the Taobao Live Broadcast Independent App was launched. In July 2019, the…

more

Baidu SEO Updates

Here’s a list of update records on Baidu SEO from Baidu officially, including Baidu algorithm, Baidu search rules and policies, etc. April 6, 2020: Published “Baidu APP Mobile Search Landing Page Experience White Paper 5.0 Special Interpretation” to help marketers improve search experience optimization skills April 2, 2020: Released “Baidu Search Premium Content Guide”, detailing the standards of qualified content Nov 7, 2019: version 2.0 of…

more

Baidu SEO Guide & Resource

Baidu, the Chinese search giant with its 70% market share, used to keep its changing as always in Baidu SEO and/or Baidu SEM, which may covers partially its ranking algorithm, PPC policy, secret sandbox, keywords censorship, etc. From this point, every webmaster has to face this challenge, and try to come up with every of Baidu change, in terms of SEO and PPC game particularly….

more