Category Archives: live video

When Will Short Video Search Be Commercialized?

In the process of grabbing the Baidu search market, Douyin, Kuaishou, and Bilibili, who will be the first to commercialize their video search business? Google and Baidu are the search engine giants in the graphic era. The two current traditional search businesses have already reached their peaks, and their annual revenue growth is extremely slow. It is foreseeable that short video search will soon usher…

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The Rising of Livestream e-Commerce in China

In the last 5-10 years, the marketing field is ushering in a big change. This big change is that marketing is becoming more and more scientific. The United States was initially in a leading position in terms of marketing theory and marketing practice. With the rapid development of China’s mobile Internet, operational methods have become more abundant. The most representative one is TikTok’s suppression of…

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Baidu Launching Baidu Kankan

Recently, Baidu launched Baidu Kankan, which can be seen as adding weight to the video layout. Currently Baidu Kankan can be downloaded and used on the App Store. What are the highlights of Baidu Kankan We thought it was the same as the short video software on the market, but after using it, we found that there are still many differences. First of all, Baidu…

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Short Video & Livestream Struggling for its Core Barrier

Short videos and livestream have been enthusiastically sought after by users in China, but the number of views fluctuates up and down, and short videos have not yet found a core barrier to competition in market. Since 2019, short videos have been the hottest focus of the Internet. Despite the emergence of leaders such as Douyin and Kuaishou, there is no shortage of live broadcast…

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China Online Retail Market in 1st Quarter Remaining the Same as Last Year

On April 23, 2020, the Ministry of Commerce of China held a regular press conference. From January to March this year, the scale of China’s online retail market was basically the same as last year. Among them, the “house economy” has become a hot spot in the market. According to data from the National Bureau of Statistics, the nationwide online retail sales amounted to 2.2…

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