In the era of the rise of social e-commerce, the commercial value and influence of China’s key opinion customers (KOC) have become increasingly prominent. It is one of the forces that cannot be ignored when all destination tourism bureaus formulate marketing policies for the Chinese market. KOC can have the influence to influence consumer decision-making, there is a big reason for the “non-commercial” characteristics. When…
Category Archives: Social Marketing
The Changes in China Community Marketing
With the development of society, Chinese cities have shown a community-based lifestyle. Marketing derives a new marketing model-“community marketing”. The Past of Community Marketing The development of Chinese community marketing can be roughly divided into three stages: 1. The first stage – corporate direct sales The enterprise walks into the community, sells and obtains profits in the form of direct sales promotion. Usually, this is…
Those Short Video Platforms in China
Here are those popular short video marketing platforms in China, including: TikTok, Miaopai, Weishi, Bilibili, Pear Video, etc. 1.TikTok Douyin Short Video, a short video sharing platform designed to help mass users express themselves and record a better life. Apply artificial intelligence technology to create rich and diverse gameplay for users, allowing users to easily and quickly produce high-quality short videos in life. 2.Miaopai Take…
Young Chinese Generation Z Users in The Vertical Social Communities
More information acquisition, social communication, and consumer decision-making of Generation Z happen online. Generation Z pays attention to brand and interactivity, individualization of marketing, and user experience, which put forward new requirements for new advertising and marketing models. Internet platforms with more young users and richer product content are expected to benefit from the transformation of the new marketing model. By analyzing the user structure,…