Online marketing is traffic in a sense. Before and after the holidays, most businesses hope to seize the opportunity to do a good job in the conversion of products to sales. For businesses, only by managing traffic well and creating higher customer value can they better achieve their business goals. With the characteristics of precise drainage and high conversion rate, multi-person group grouping has become…
Category Archives: Social Marketing
How to Avoid Influencer Marketing Mistakes
In 2022, the global influencer marketing market has reached 15 billion US dollars, and 89% of brands and advertisers have incorporated influencer marketing into their marketing mixes. For many brands, influencer marketing has proven to be more successful than traditional advertising in connecting with consumers. Influencer marketing ranks highest for trust across all generations, beating brand websites, TV ads, newspaper ads and editorial content, according…
Key Factors of Social Marketing in China
Building a brand in social media is a long-term systematic project. According to the latest report of GlobalWebIndex in 2022, among Internet users aged 16 to 64 in China, each spends up to 2 hours a day on social media. Social media has brought brands closer to consumers and is disrupting the daily work of marketers. In 2021, WeChat users will exceed 1.2 billion, and…
China KOL Marketing 2022
In 2021, some new brands will have close contact with young people in Douyin, Xiaohongshu, and Station B, and have achieved good results in sales. Recently, the “2022 China New Consumer Brand Development Trend Report”, based on 200,000+ data samples, revealed tips for KOL marketing of new consumer brands from the perspective of the current situation of the objective external environment, brand development and trends….
The Importance of Key Opinion Customer in China
In the era of the rise of social e-commerce, the commercial value and influence of China’s key opinion customers (KOC) have become increasingly prominent. It is one of the forces that cannot be ignored when all destination tourism bureaus formulate marketing policies for the Chinese market. KOC can have the influence to influence consumer decision-making, there is a big reason for the “non-commercial” characteristics. When…
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