With the popularization of smart communities, marketers use crowd stratification to become more refined and closer to consumers. Community marketing communication with a more accurate reach rate has become the first choice for many famous companies to complete brand marketing promotion. However, all marketing has its uniqueness and limitations, and not all categories are suitable for community integrated marketing. From the data, the following categories…
Category Archives: Social Marketing
China Online Groupon Marketing
Online marketing is traffic in a sense. Before and after the holidays, most businesses hope to seize the opportunity to do a good job in the conversion of products to sales. For businesses, only by managing traffic well and creating higher customer value can they better achieve their business goals. With the characteristics of precise drainage and high conversion rate, multi-person group grouping has become…
How to Avoid Influencer Marketing Mistakes
In 2022, the global influencer marketing market has reached 15 billion US dollars, and 89% of brands and advertisers have incorporated influencer marketing into their marketing mixes. For many brands, influencer marketing has proven to be more successful than traditional advertising in connecting with consumers. Influencer marketing ranks highest for trust across all generations, beating brand websites, TV ads, newspaper ads and editorial content, according…
Key Factors of Social Marketing in China
Building a brand in social media is a long-term systematic project. According to the latest report of GlobalWebIndex in 2022, among Internet users aged 16 to 64 in China, each spends up to 2 hours a day on social media. Social media has brought brands closer to consumers and is disrupting the daily work of marketers. In 2021, WeChat users will exceed 1.2 billion, and…
China KOL Marketing 2022
In 2021, some new brands will have close contact with young people in Douyin, Xiaohongshu, and Station B, and have achieved good results in sales. Recently, the “2022 China New Consumer Brand Development Trend Report”, based on 200,000+ data samples, revealed tips for KOL marketing of new consumer brands from the perspective of the current situation of the objective external environment, brand development and trends….
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