More information acquisition, social communication, and consumer decision-making of Generation Z happen online. Generation Z pays attention to brand and interactivity, individualization of marketing, and user experience, which put forward new requirements for new advertising and marketing models. Internet platforms with more young users and richer product content are expected to benefit from the transformation of the new marketing model. By analyzing the user structure,…
Category Archives: Weibo Marketing
Weibo Launching Super Fan 3.0
Weibo recently announced the launch of a new advertising product “Super Fan 3.0”. Through innovations in marketing scenes, advertising styles, advertising algorithms, big data analysis and other aspects, Weibo helps advertisers improve social marketing efficiency in an all-round way. In terms of marketing scenarios, Weibo has launched a new advertising product of “watching while doing something else” to achieve innovation in video advertising. This became…