Category Archives: WeChat Marketing

The Big Misunderstanding of WeChat

Many Western have unrealistic expectations of China WeChat. For example, WeChat will play a vital role in China digital marketing. Some people think WeChat is the Chinese Facebook that all Chinese like to use. In fact, there is a very big difference between WeChat and Facebook. You can query people based on certain filters on Facebook, and then optionally link them as friends. However in WeChat,…

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How to Operate B2B Marketing on WeChat

When WeChat has 1.2 billion monthly active users worldwide, it is more than a simple social application. In recent years, the relevance of WeChat as a business tool has increased significantly, and it has become an important means of B2B marketing for many companies. It promotes business connections and helps companies build solid customer relationships in the Chinese market. How to use WeChat, a super…

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Why WeChat Marketing Is So Important

In China today, your customers, sales leads, friends, and family are almost all in your WeChat social circle. What is WeChat marketing? WeChat marketing takes the WeChat platform as the core to achieve a series of marketing operations on WeChat to achieve target customer visits, build trust, promote transactions, and complete customer reputation. The importance of WeChat marketing WeChat has become the social platform with…

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Enterprise WeChat Quietly Changed its Name of Overseas Version

Recently, the English name of the enterprise WeChat (overseas version) has been changed from WeChat Work to WeCom. The official website of the enterprise WeChat English version has shown the English name WeCom. According to the official website of Enterprise WeChat, Enterprise WeChat is a professional office management tool launched by Tencent’s WeChat team in 2016. It maintains a consistent communication experience with WeChat ,…

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Why WeChat Failed in US Market

In March 2018, WeChat’s global active users exceeded 1 billion, becoming China’s first mobile application to reach the 1 billion monthly level. Despite the proud data, WeChat has become one of the most successful super apps in the Chinese Internet circle because of its unique product philosophy and design philosophy. In contrast to domestic success, WeChat ’s overseas development has suffered many setbacks. As can…

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