WeChat video accounts have emerged as a new video content platform, with Tencent successfully expanding into the booming short video sector. This new feature allows creators to gain a following and monetize their content, posing a direct challenge to the industry leader Douyin. The Rapid Growth of WeChat Video Accounts WeChat video accounts have experienced explosive growth, with projections suggesting the video account market could…
Category Archives: WeChat Marketing
A Strategic Guide to Digital Marketing on WeChat: Data-Driven Insights
With the rise of mobile internet and digital marketing, WeChat has become a critical platform for brand promotion and marketing for companies in China. According to Tencent’s latest data, as of the end of 2022, the combined monthly active accounts of WeChat and WeChat abroad reached 1.31 billion, an increase of 3.7% year-on-year. This massive user base presents tremendous potential for corporate marketing. This article…
How China’s Short Video Platforms Distribute Their Massive Traffic Across Creators
Short video has exploded in popularity among China’s internet users and become a vital part of any media strategy. However, the unique ecosystem centered around local platforms like Douyin and Kuaishou operates very differently than Western social networks. The mechanism for traffic distribution determines which creators can capitalize on this booming format. This article analyzes China’s short video landscape, platform characteristics, and recommendations for brands…
How to Do B2B Marketing on WeChat
WeChat is the most popular social media platform in China and the app that people use the most to socialize online. As of June 2021, the number of monthly active users of WeChat has exceeded 1.1 billion, covering almost all Internet users in China. WeChat occupies an unshakable position in the Chinese social media market. WeChat daily active users and average daily time spent In…
Global Trends in Social Marketing
Users are eager to return to real social interaction. When formulating marketing strategies, public relations marketers in the corporate market might as well let go of “traffic anxiety” and pay attention to the aspirations of the younger generation of users. Tiktok, the rival of Facebook and Instagram, is deeply involved in the vortex of accusations by the United States. Bilibili’s channel owners initiated a widespread…