Category Archives: WeChat Marketing

Why WeChat Failed in US Market

In March 2018, WeChat’s global active users exceeded 1 billion, becoming China’s first mobile application to reach the 1 billion monthly level. Despite the proud data, WeChat has become one of the most successful super apps in the Chinese Internet circle because of its unique product philosophy and design philosophy. In contrast to domestic success, WeChat ’s overseas development has suffered many setbacks. As can…


Importance of WeChat Marketing in China

WeChat has an important position in China’s social media, known as China’s Facebook. WeChat marketing is the process of reaching the target audience on WeChat platform, through marketing activities, building relationships with them and cultivating them into target customers. There are several benefits to WeChat marketing: expand potential customers maintain relationships with customers share product/service information timely improve brand influence How to do WeChat marketing?…