Both of these are products of Tencent, but there are still big differences in actual use. What is the difference between WeChat and WeChat? 1. Product positioning is different The positioning of personal WeChat is social, mainly used for personal daily interpersonal communication. Enterprise WeChat is positioned as a commercial service. By providing enterprises with more auxiliary office functions and customer management and operation functions,…
Category Archives: WeChat Marketing
Young Chinese Generation Z Users in The Vertical Social Communities
More information acquisition, social communication, and consumer decision-making of Generation Z happen online. Generation Z pays attention to brand and interactivity, individualization of marketing, and user experience, which put forward new requirements for new advertising and marketing models. Internet platforms with more young users and richer product content are expected to benefit from the transformation of the new marketing model. By analyzing the user structure,…
Digital Transformation of IKEA in China
In the digital transformation, IKEA is slow to act. IKEA China only opened its flagship store on Tmall in 2020, which is also the epitome of IKEA’s brand transformation. In November 2020, IKEA announced that it will lay off 7,500 employees worldwide in the next two years. This is the largest job adjustment in the history of IKEA since the layoff of 5,000 employees in…
The Big Misunderstanding of WeChat
Many Western have unrealistic expectations of China WeChat. For example, WeChat will play a vital role in China digital marketing. Some people think WeChat is the Chinese Facebook that all Chinese like to use. In fact, there is a very big difference between WeChat and Facebook. You can query people based on certain filters on Facebook, and then optionally link them as friends. However in WeChat,…
How to Operate B2B Marketing on WeChat
When WeChat has 1.2 billion monthly active users worldwide, it is more than a simple social application. In recent years, the relevance of WeChat as a business tool has increased significantly, and it has become an important means of B2B marketing for many companies. It promotes business connections and helps companies build solid customer relationships in the Chinese market. How to use WeChat, a super…