China’s youth group, especially the “Internet generation” born from 1995 to 2009, their daily consumption is characterized by fragmented information to guide consumption behavior. At the same time, young people are more assertive, like new attempts, and are keen to experience different consumption scenarios. It is not easy to win the favor of young consumers. 1, this group has both rationality and personality, which makes…
Category Archives: social e-commerce
China’s Digital Economy Reached CNY 39.2 Trillion in 2020
The latest “China Internet Development Report 2021” pointed out that in 2020, China’s e-commerce transaction volume will reach CNY37.21 trillion, accounting for 38.6% of GDP, maintaining a high growth rate of 9.7%, an increase of 4.5% year-on-year. The rapid development of e-commerce and the digital economy has promoted the rapid growth of new markets and created a large number of jobs. As of June 2021,…
Some Positive Changes in China Digital Marketing
In 2020, COVID-19 will hit all walks of life and will greatly affect our work and life. From manufacturing, retail to marketing, the industrial value chain has undergone drastic changes, spawning a large number of new Internet brands, and a number of traditional brands are also actively embracing digitalization. How to play with digital marketing, show brand value, and create brand value has increasingly become…
Digital Transformation of IKEA in China
In the digital transformation, IKEA is slow to act. IKEA China only opened its flagship store on Tmall in 2020, which is also the epitome of IKEA’s brand transformation. In November 2020, IKEA announced that it will lay off 7,500 employees worldwide in the next two years. This is the largest job adjustment in the history of IKEA since the layoff of 5,000 employees in…
Social e-Commerce Leading The Trends of Online Buying
This year’s “Double 11” enthusiasm seems to have come earlier than ever. Affected by the epidemic, online shopping has surged. According to data from the State Post Bureau of China, 60 billion express mails will be generated in 2020. The growth rate of China’s express delivery industry in the first three quarters hit a three-year high, and it is showing an accelerated growth momentum. Leveraging…
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