In 2020, COVID-19 will hit all walks of life and will greatly affect our work and life. From manufacturing, retail to marketing, the industrial value chain has undergone drastic changes, spawning a large number of new Internet brands, and a number of traditional brands are also actively embracing digitalization. How to play with digital marketing, show brand value, and create brand value has increasingly become…
Category Archives: social e-commerce
Digital Transformation of IKEA in China
In the digital transformation, IKEA is slow to act. IKEA China only opened its flagship store on Tmall in 2020, which is also the epitome of IKEA’s brand transformation. In November 2020, IKEA announced that it will lay off 7,500 employees worldwide in the next two years. This is the largest job adjustment in the history of IKEA since the layoff of 5,000 employees in…
Social e-Commerce Leading The Trends of Online Buying
This year’s “Double 11” enthusiasm seems to have come earlier than ever. Affected by the epidemic, online shopping has surged. According to data from the State Post Bureau of China, 60 billion express mails will be generated in 2020. The growth rate of China’s express delivery industry in the first three quarters hit a three-year high, and it is showing an accelerated growth momentum. Leveraging…
China’s Social e-Commerce Expected to 3.5 Trillion RMB in 2020
In 2019, China’s social e-commerce transaction scale has accounted for 19.4% of the total scale of national online retail, and it is expected that this year’s social e-commerce transaction volume will reach 3.54 trillion yuan, accounting for up to 30%. Since 2011, the social e-commerce company, which originated from Weibo, a social platform, has entered a period of rapid growth after rapid development in recent…