In China’s fiercely competitive e-commerce landscape dominated by giants like Douyin (TikTok), Taobao, and Pinduoduo, WeChat Mini Stores are quietly yet rapidly carving out their own territory through a distinctive “social atomization” approach. With a 192% year-on-year GMV growth and a 225% surge in order volume in 2024, WeChat’s ecosystem is fundamentally reimagining the traditional relationships between people, products, and marketplaces. This analysis examines WeChat…
Category Archives: social e-commerce
The Dilemma of Community e-Commerce
In China’s e-commerce, Alibaba and JD are the two leading actors. The entry point of station B is live broadcast e-commerce. The commodities in the live broadcast room of station B cover daily necessities, cosmetics and skin care, 3C digital and other categories. Station B, Xiaohongshu and Zhihu jointly promote the Double 11 Shopping Festival, which reflects the common commercial problems faced by the content…
How to Win Chinese Young Consumers
China’s youth group, especially the “Internet generation” born from 1995 to 2009, their daily consumption is characterized by fragmented information to guide consumption behavior. At the same time, young people are more assertive, like new attempts, and are keen to experience different consumption scenarios. It is not easy to win the favor of young consumers. 1, this group has both rationality and personality, which makes…
China’s Digital Economy Reached CNY 39.2 Trillion in 2020
The latest “China Internet Development Report 2021” pointed out that in 2020, China’s e-commerce transaction volume will reach CNY37.21 trillion, accounting for 38.6% of GDP, maintaining a high growth rate of 9.7%, an increase of 4.5% year-on-year. The rapid development of e-commerce and the digital economy has promoted the rapid growth of new markets and created a large number of jobs. As of June 2021,…
Some Positive Changes in China Digital Marketing
In 2020, COVID-19 will hit all walks of life and will greatly affect our work and life. From manufacturing, retail to marketing, the industrial value chain has undergone drastic changes, spawning a large number of new Internet brands, and a number of traditional brands are also actively embracing digitalization. How to play with digital marketing, show brand value, and create brand value has increasingly become…
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