Category Archives: B2C e-commerce

More European Consumers falling in Love with China’s Overseas Shopping

The latest data shows that the market size of European cross-border e-commerce in 2021 will exceed 171 billion euros, an increase of 36.5% over the previous year. Personalized marketing, online transactions, contactless distribution… The advantages of e-commerce have become more prominent during the epidemic prevention and control period. A survey of 25 European countries by Belgian International Post found that consumers in 24 countries ranked…

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How to Win Chinese Young Consumers

China’s youth group, especially the “Internet generation” born from 1995 to 2009, their daily consumption is characterized by fragmented information to guide consumption behavior. At the same time, young people are more assertive, like new attempts, and are keen to experience different consumption scenarios. It is not easy to win the favor of young consumers. 1, this group has both rationality and personality, which makes…

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How to Transfer A Tmall Store

Many merchants are considering entering Tmall Mall to get a piece of the pie. However, the threshold for Tmall is getting higher and higher. It is not easy to self-recommend. It is a shortcut to transfer the Tmall store that has already settled in successfully. How to transfer a store on Tmall? What should we pay attention to when transferring? 1. Qualifications required by Tmall…

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Tmall Global Attracting More Global Brands Joining In

Since 2020, Tmall Global launched three major strategies: accelerating the entry of overseas brands, building an international business incubation center, and launching imported flagship stores. Tmall International strove to incubate 1,000 companies this year, and fully promote the five-year US$200 billion import strategy. Affected by the global pandemic, China’s import market has experienced short-term fluctuations but long-term improvements. Many new categories and new products have…

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China’s “Double Eleven” Exceeded CNY 960 Billions in 2021

In 2021, China’s double eleven transaction volume was 965.12 billion yuan, a year-on-year increase of 12.22%. The top 2 platform transaction volume accounted for 92.15% of the total transaction volume. In terms of transaction share, the top three platforms for Double Eleven transaction share in 2021 are Alibaba, JD.com, and Pinduoduo, with transaction shares accounting for 57.8%, 27.1%, and 6.4%, respectively. The total number of…

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