Category Archives: B2C e-commerce

The Healthy Development of China’s Cross-border e-Commerce

Cross-border e-commerce is becoming a new development trend in international trade. According to China Customs statistics, China’s cross-border e-commerce import and export volume reached CNY 1.69 trillion in 2020, an increase of 31.1%. Among them, exports increased by 40.1% and imports increased by 16.5%, much higher than the growth rate of China’s foreign trade. In the past five years, China’s cross-border e-commerce import and export…

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The Difference between Domestic e-Commerce & Cross-border e-Commerce

Cross-border e-commerce refers to an international commercial activity in which transaction entities belonging to countries or regions with different tariffs complete transactions, conduct payment and settlement through e-commerce platforms, and deliver goods and complete transactions through cross-border logistics. What are the characteristics of cross-border e-commerce 1. The network is a borderless medium with global and decentralized characteristics. Therefore, cross-border e-commerce that is dependent on the…

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Flag Stores on Tmall & JD Doesn’t Mean Sales Orders

We received a call today. One Chinese company engaged in food production and sales, who is completely puzzled with its online business performance. “We have opened many flag stores on Tmall, JD and other platforms. Why is our sales not good as expected?” There are many e-commerce platforms in China, among which Tmall and JD are the dominant top 2 giants. Open flag stores on…

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Digital Transformation of IKEA in China

In the digital transformation, IKEA is slow to act. IKEA China only opened its flagship store on Tmall in 2020, which is also the epitome of IKEA’s brand transformation. In November 2020, IKEA announced that it will lay off 7,500 employees worldwide in the next two years. This is the largest job adjustment in the history of IKEA since the layoff of 5,000 employees in…

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How International Fashion Brands Generating Buzz in China

Which fashion brands generated the most attention on this Chinese year’s Singles’ Day? Around 900 million Chinese spend an average of around six hours on the Internet. Which brands generate the most attention from these “netizens”? This replies on the occasion of Singles’ Day on the basis of key figures such as brand names in discussions on social media platforms as well as comments and…

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