Category Archives: B2C e-commerce

How International Fashion Brands Generating Buzz in China

Which fashion brands generated the most attention on this Chinese year’s Singles’ Day? Around 900 million Chinese spend an average of around six hours on the Internet. Which brands generate the most attention from these “netizens”? This replies on the occasion of Singles’ Day on the basis of key figures such as brand names in discussions on social media platforms as well as comments and…

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Social e-Commerce Leading The Trends of Online Buying

This year’s “Double 11” enthusiasm seems to have come earlier than ever. Affected by the epidemic, online shopping has surged. According to data from the State Post Bureau of China, 60 billion express mails will be generated in 2020. The growth rate of China’s express delivery industry in the first three quarters hit a three-year high, and it is showing an accelerated growth momentum. Leveraging…

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International Supermarkets Appearing Online in China

Recently, Chinese consumers have seen more and more online imported supermarkets. At the 3rd China International Import Expo, with the help of China’s e-commerce platform, many overseas products changed from on-site exhibits to online products. Cross-border e-commerce acts as a bridge. With the help of new product launches on CIIE and cross-border e-commerce, major international brands seamlessly connect Chinese consumers from display to sale. The…

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The Rising of Livestream e-Commerce in China

In the last 5-10 years, the marketing field is ushering in a big change. This big change is that marketing is becoming more and more scientific. The United States was initially in a leading position in terms of marketing theory and marketing practice. With the rapid development of China’s mobile Internet, operational methods have become more abundant. The most representative one is TikTok’s suppression of…

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China’s Online Retail Sales Increasing by 9.7% in First 3Qs of 2020

In the first three quarters of 2020, China’s online retail sales exceeded 8 trillion yuan, a year-on-year increase of 9.7%. Online retail sales of physical goods reached 6.6 trillion yuan, a year-on-year increase of 15.3%. Online retail is accelerating the digital transformation of market players, giving birth to new business models, improving the efficiency of the industrial chain, supply chain, and value chain, and fostering…

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