Category Archives: B2C e-commerce

The Importance of Key Opinion Customer in China

In the era of the rise of social e-commerce, the commercial value and influence of China’s key opinion customers (KOC) have become increasingly prominent. It is one of the forces that cannot be ignored when all destination tourism bureaus formulate marketing policies for the Chinese market. KOC can have the influence to influence consumer decision-making, there is a big reason for the “non-commercial” characteristics. When…

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Tmall International Margin “Unblocked” for The First Time

International businesses welcome the good news of cost reduction and efficiency improvement. On July 29, Tmall International released three new service measures to help international brands enter the Chinese market with lower cost and higher efficiency. The three major services include the availability of merchant deposits, the opening of new merchants’ quick entry channels, and the establishment of merchant entry service centers. Under the global…

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The Healthy Development of China’s Cross-border e-Commerce

Cross-border e-commerce is becoming a new development trend in international trade. According to China Customs statistics, China’s cross-border e-commerce import and export volume reached CNY 1.69 trillion in 2020, an increase of 31.1%. Among them, exports increased by 40.1% and imports increased by 16.5%, much higher than the growth rate of China’s foreign trade. In the past five years, China’s cross-border e-commerce import and export…

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The Difference between Domestic e-Commerce & Cross-border e-Commerce

Cross-border e-commerce refers to an international commercial activity in which transaction entities belonging to countries or regions with different tariffs complete transactions, conduct payment and settlement through e-commerce platforms, and deliver goods and complete transactions through cross-border logistics. What are the characteristics of cross-border e-commerce 1. The network is a borderless medium with global and decentralized characteristics. Therefore, cross-border e-commerce that is dependent on the…

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Flag Stores on Tmall & JD Doesn’t Mean Sales Orders

We received a call today. One Chinese company engaged in food production and sales, who is completely puzzled with its online business performance. “We have opened many flag stores on Tmall, JD and other platforms. Why is our sales not good as expected?” There are many e-commerce platforms in China, among which Tmall and JD are the dominant top 2 giants. Open flag stores on…

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