Category Archives: marketing strategy

How to Avoid Influencer Marketing Mistakes

In 2022, the global influencer marketing market has reached 15 billion US dollars, and 89% of brands and advertisers have incorporated influencer marketing into their marketing mixes. For many brands, influencer marketing has proven to be more successful than traditional advertising in connecting with consumers. Influencer marketing ranks highest for trust across all generations, beating brand websites, TV ads, newspaper ads and editorial content, according…

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How to Win Chinese Young Consumers

China’s youth group, especially the “Internet generation” born from 1995 to 2009, their daily consumption is characterized by fragmented information to guide consumption behavior. At the same time, young people are more assertive, like new attempts, and are keen to experience different consumption scenarios. It is not easy to win the favor of young consumers. 1, this group has both rationality and personality, which makes…

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4 Tips to Help High-quality ePR

Compared with hard advertisements, ePR is the “text advertisement” written by the marketing copywriter of the enterprise or the advertising company. Compared with hard advertisements, soft texts are called soft texts because of their “soft” characters. When the homogeneity of ePR content becomes more and more serious, the value that ePR can bring gradually decreases. The ePR must have its own style and create a…

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6 Brand Marketing Strategies in China

In terms of corporate marketing strategies, brand marketing is the most effective marketing tool for Chinese consumer groups. Chinese people’s desire to buy is the first in the world Any business must seize this desire to buy. What will trigger the Chinese people’s desire to buy? The most important thing is the efficacy of the product. If a company wants to do a good job…

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The Importance of Key Opinion Customer in China

In the era of the rise of social e-commerce, the commercial value and influence of China’s key opinion customers (KOC) have become increasingly prominent. It is one of the forces that cannot be ignored when all destination tourism bureaus formulate marketing policies for the Chinese market. KOC can have the influence to influence consumer decision-making, there is a big reason for the “non-commercial” characteristics. When…

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