Category Archives: marketing strategy

6 Brand Marketing Strategies in China

In terms of corporate marketing strategies, brand marketing is the most effective marketing tool for Chinese consumer groups. Chinese people’s desire to buy is the first in the world Any business must seize this desire to buy. What will trigger the Chinese people’s desire to buy? The most important thing is the efficacy of the product. If a company wants to do a good job…

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The Importance of Key Opinion Customer in China

In the era of the rise of social e-commerce, the commercial value and influence of China’s key opinion customers (KOC) have become increasingly prominent. It is one of the forces that cannot be ignored when all destination tourism bureaus formulate marketing policies for the Chinese market. KOC can have the influence to influence consumer decision-making, there is a big reason for the “non-commercial” characteristics. When…

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The Changes in China Community Marketing

With the development of society, Chinese cities have shown a community-based lifestyle. Marketing derives a new marketing model-“community marketing”. The Past of Community Marketing The development of Chinese community marketing can be roughly divided into three stages: 1. The first stage – corporate direct sales The enterprise walks into the community, sells and obtains profits in the form of direct sales promotion. Usually, this is…

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How China Digital Marketing While Leads Cost Increasing

Many companies are in a critical period of digital transformation. In recent years, higher leads per cost has become one of the problems of corporate promotion. The main reasons for the high leads per cost in most industries are as follows: 1. High offline marketing costs With the rise of the self-media era, the traditional offline advertising industry also inevitably faces the problem of reducing…

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6 Marketing Tips to Quickly Attract Clients

Looking at the market today, it is not difficult to find that in order to attract consumers, major brands have many countermeasures. In these countermeasures, brand selection or comprehensive use according to different purposes will produce very good practical results. 1. Business positioning Building a brand naturally has its reasons and target market. When building a company’s reputation, first find out the company’s advantages. Through…

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