Category Archives: marketing strategy

Market Competitive Analysis in China’s Digital Landscape

In today’s digital age, the competitive landscape in China is rapidly evolving, driven by the increasing integration of internet technologies across industries. Conducting a comprehensive market competitive analysis has become crucial for companies operating in this dynamic environment. This strategic process entails an in-depth examination of your rivals, their strengths, weaknesses, and overall market positioning, enabling you to identify opportunities, potential threats, and ultimately formulate…

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How to Increase Brand Awareness in China

Building brand awareness is crucial for companies to stand out in China’s competitive market. According to surveys, familiar brands enjoy higher brand attitude and purchase intention among consumers. This article provides effective strategies and steps to increase brand awareness in China. The Crucial Chinese Market China is the world’s largest consumer market and its middle class is rapidly expanding. Capturing market shares in China should…

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Leveraging Xiaohongshu (Little Red Book) for Influencer Marketing in China

Xiaohongshu, commonly known as the “Little Red Book”, has rapidly emerged as one of China’s most prominent social e-commerce platforms. With over 100 million largely female users aged 18-35 actively engaging on the app, it presents tremendous opportunities for brands to collaborate with influencers and reach potential customers. This comprehensive guide outlines effective strategies to incorporate Xiaohongshu into your marketing efforts. Understand The Platform and…

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The Relationship between Organic Ranking & Paid Listing

Compared with traditional marketing channels, search engines provide companies with a more accurate and efficient path to reach customers. Google alone has a search engine market share of over 92%. To obtain search engine traffic, businesses mainly have two options, namely organic ranking (SEO) and paid listing (SEM). Many companies often face the dilemma of choosing between organic ranking and paid listing. Which ranking method…

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Entrepreneurs & Marketing Experts Talking About Economics and Marketing

In 2023, global economic growth will face many uncertainties. The World Economic Outlook Report released by the International Monetary Fund (IMF) in January predicts that global economic growth will slow to 2.9% in 2023, down from 3.4% in 2022. This is mainly due to the slowdown in economic growth in major economies such as the United States and the Eurozone. Leaders of various countries have…

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