Category Archives: marketing strategy

Building A Brand in The Post-epidemic Era

People have long been accustomed to life in the post-epidemic era, which affects consumers’ shopping habits and consumption concepts, and the trend of offline switching to online is becoming more and more obvious. The penetration rate of digital consumption has further increased, and consumers have paid more attention to green environmental protection, food safety and health preservation. The demand for “safety” has penetrated into every…

more

The New Trends of China’s Marketing in The Post-epidemic

In China, the repetition and uncertainty of the epidemic will inevitably have an impact on the business world, such as supply shortages, blocked logistics, declining willingness to consume, and tightening corporate marketing budgets. As a barometer of the global economy, marketing budgets are often the first cost to be cut. According to a set of data released by Gartner, marketing budgets will fall from 11%…

more

How to Avoid Influencer Marketing Mistakes

In 2022, the global influencer marketing market has reached 15 billion US dollars, and 89% of brands and advertisers have incorporated influencer marketing into their marketing mixes. For many brands, influencer marketing has proven to be more successful than traditional advertising in connecting with consumers. Influencer marketing ranks highest for trust across all generations, beating brand websites, TV ads, newspaper ads and editorial content, according…

more

How to Win Chinese Young Consumers

China’s youth group, especially the “Internet generation” born from 1995 to 2009, their daily consumption is characterized by fragmented information to guide consumption behavior. At the same time, young people are more assertive, like new attempts, and are keen to experience different consumption scenarios. It is not easy to win the favor of young consumers. 1, this group has both rationality and personality, which makes…

more

4 Tips to Help High-quality ePR

Compared with hard advertisements, ePR is the “text advertisement” written by the marketing copywriter of the enterprise or the advertising company. Compared with hard advertisements, soft texts are called soft texts because of their “soft” characters. When the homogeneity of ePR content becomes more and more serious, the value that ePR can bring gradually decreases. The ePR must have its own style and create a…

more