I. The Tipping Point: A Battle for Survival in the AI Deluge The AI era is here, and with it, a relentless tide. Generative AI tools like ChatGPT and DeepSeek are rapidly reshaping user search habits, directly challenging the foundational existence of traditional search engines. For incumbents like Google and Baidu, long-reigning kings of the search market, this technological tsunami isn’t merely an innovation race;…
Category Archives: Baidu Marketing
AI Reshaping the Search Ecosystem: New Marketing Opportunities Amid Baidu’s Evolving Algorithm
Key Insight: Technological Evolution Creates New Rules—Those Who Adapt Will Lead Tomorrow While Baidu’s increasingly complex search algorithms have been challenging for businesses, its AI transformation also presents fresh opportunities. In 2024, Baidu Cloud revenue grew 26% year-over-year, with its Wenxin large language model achieving 1.65 billion daily API calls. Following integration with DeepSeek, inference costs dropped by 70%. Against this backdrop, businesses must redefine…
The Rise of Niche Markets and Brand Differentiation Strategies
While search volume for most HR keywords has plummeted, “pharmaceutical headhunting” shows remarkable growth against this trend, revealing a deeper shift: highly specialized niche markets are emerging as the new blue ocean. This phenomenon stems from intensifying talent competition in the pharmaceutical industry and stricter regulatory policies creating more precise recruitment demands. Baidu’s failure to effectively capture this demand highlights the limitations of general search…
The Rise of AI Search Engines in China and How to Deal With It
The rise of AI search engines around the world In recent years, AI search engines have rapidly risen around the world and become a major innovation in the field of information retrieval. Technology giants such as Google, Microsoft and OpenAI have invested resources in developing AI-driven search engines to improve the accuracy of search results and user experience. For example, Microsoft’s new Bing integrates ChatGPT…
Changing Trends in Baidu Search in 2024 and Corresponding Strategies
According to search results, Baidu search may undergo some new changes and trends in 2024. Here are some of the potential alterations: Strengthening of Semantic Search: Baidu may focus more on understanding the user’s search intent rather than just matching keywords. This means that the quality and relevance of the content will become more important. Mobile-First Indexing: With the widespread adoption of mobile internet, Baidu…
12