Key Insight: Technological Evolution Creates New Rules—Those Who Adapt Will Lead Tomorrow While Baidu’s increasingly complex search algorithms have been challenging for businesses, its AI transformation also presents fresh opportunities. In 2024, Baidu Cloud revenue grew 26% year-over-year, with its Wenxin large language model achieving 1.65 billion daily API calls. Following integration with DeepSeek, inference costs dropped by 70%. Against this backdrop, businesses must redefine…
Category Archives: Baidu PPC
Baidu PPC: Challenges in 2024
Baidu’s bidding ranking system, a crucial element of search engine marketing, is currently facing several significant challenges. These issues have emerged as the competitive landscape evolves and user expectations shift. Below are the primary challenges identified: 1. Increased Industry Competition The number of companies engaging in Baidu’s bidding has surged, resulting in heightened competition for keywords, particularly in lucrative sectors. This intensification has driven up…