Category Archives: video marketing

Baidu Launching Baidu Kankan

Recently, Baidu launched Baidu Kankan, which can be seen as adding weight to the video layout. Currently Baidu Kankan can be downloaded and used on the App Store. What are the highlights of Baidu Kankan We thought it was the same as the short video software on the market, but after using it, we found that there are still many differences. First of all, Baidu…

more

Short Video & Livestream Struggling for its Core Barrier

Short videos and livestream have been enthusiastically sought after by users in China, but the number of views fluctuates up and down, and short videos have not yet found a core barrier to competition in market. Since 2019, short videos have been the hottest focus of the Internet. Despite the emergence of leaders such as Douyin and Kuaishou, there is no shortage of live broadcast…

more

Amazon & Alibaba Calling for Live Streaming

Recently, the Chinese government has issued documents calling for the stabilization of China‚Äôs foreign international trade, and proposed 15 policy measures to stabilize foreign trade and foreign investment. In 2019, China’s cross-border e-commerce retail import and export volume reached 186.21 billion yuan. Although this figure is five times that of 2015, with an average annual growth rate of 49.51%, it only accounts for 0.59% of…

more

Enterprise Live Stream Moving A Big Step in This Coronavirus Epidemic

On August 30, 2019, China’s CNNIC released the 44th Statistical Report on Internet Development in China. The data shows that as of June 2019, the number of online live broadcast users in China reached 433 million, an increase of 36.46 million compared with the end of 2018, accounting for 50.7% of the overall Internet users. Video live streaming is on the rise, but it is…

more

Interview Video Marketing Case Study, Expert of SAP

This is the case study of interview video marketing on SAP product. 1, Introduction of This Video Title: Interview with SAP Executive, Rethinking of Global Service Author: Executive Talk, SAP Labs China Description: This is an interview with top SAP executive, talking about new business models in China, reaction on this change especially in global service, and SAP in China. Video Length: 3 mins 35…

more