In today’s age of information overload, short videos have become an essential way for us to consume information and entertainment. Brands have also turned their attention to this realm, hoping to capture consumers’ attention through short videos. However, how can you ensure that your short video marketing strategy is truly effective and doesn’t get lost in the vast sea of video content? Let’s discuss a…
Category Archives: video marketing
The Rise of WeChat Video Accounts and the Battle with Douyin
WeChat video accounts have emerged as a new video content platform, with Tencent successfully expanding into the booming short video sector. This new feature allows creators to gain a following and monetize their content, posing a direct challenge to the industry leader Douyin. The Rapid Growth of WeChat Video Accounts WeChat video accounts have experienced explosive growth, with projections suggesting the video account market could…
How China’s Short Video Platforms Distribute Their Massive Traffic Across Creators
Short video has exploded in popularity among China’s internet users and become a vital part of any media strategy. However, the unique ecosystem centered around local platforms like Douyin and Kuaishou operates very differently than Western social networks. The mechanism for traffic distribution determines which creators can capitalize on this booming format. This article analyzes China’s short video landscape, platform characteristics, and recommendations for brands…
Short Video and Livestream Struggling for The Core Barrier
China Short videos and livestream have been enthusiastically sought after by Chinese users, but the number of views fluctuates up and down, and short videos have not yet found a core barrier to the business competition in market. Since 2019, short videos have been the hottest focus of the Internet. Despite the emergence of leaders such as Douyin and Kuaishou, there is no shortage of…
The Importance of Short Videos in China
Short video production time is shorter and more attractive, which has become the main form of online social. More and more Chinese users are willing to devote more time to watching short videos. Short videos have huge user and resource demands. Increase of short video users Based on the current 600 million daily active users of TikTok, almost one-third of Chinese people are playing TikTok,…