Category Archives: video marketing

When Will Short Video Search Be Commercialized?

In the process of grabbing the Baidu search market, Douyin, Kuaishou, and Bilibili, who will be the first to commercialize their video search business? Google and Baidu are the search engine giants in the graphic era. The two current traditional search businesses have already reached their peaks, and their annual revenue growth is extremely slow. It is foreseeable that short video search will soon usher…

more

Baidu Launching Baidu Kankan

Recently, Baidu launched Baidu Kankan, which can be seen as adding weight to the video layout. Currently Baidu Kankan can be downloaded and used on the App Store. What are the highlights of Baidu Kankan We thought it was the same as the short video software on the market, but after using it, we found that there are still many differences. First of all, Baidu…

more

Short Video & Livestream Struggling for its Core Barrier

Short videos and livestream have been enthusiastically sought after by users in China, but the number of views fluctuates up and down, and short videos have not yet found a core barrier to competition in market. Since 2019, short videos have been the hottest focus of the Internet. Despite the emergence of leaders such as Douyin and Kuaishou, there is no shortage of live broadcast…

more

Amazon & Alibaba Calling for Live Streaming

Recently, the Chinese government has issued documents calling for the stabilization of China‚Äôs foreign international trade, and proposed 15 policy measures to stabilize foreign trade and foreign investment. In 2019, China’s cross-border e-commerce retail import and export volume reached 186.21 billion yuan. Although this figure is five times that of 2015, with an average annual growth rate of 49.51%, it only accounts for 0.59% of…

more

Enterprise Live Stream Moving A Big Step in This Coronavirus Epidemic

On August 30, 2019, China’s CNNIC released the 44th Statistical Report on Internet Development in China. The data shows that as of June 2019, the number of online live broadcast users in China reached 433 million, an increase of 36.46 million compared with the end of 2018, accounting for 50.7% of the overall Internet users. Video live streaming is on the rise, but it is…

more