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Your Domain Needs to Be Filed on Records by China Authority

As you may know, any website, if being hosted in mainland China, needs ICP certificate, which is forced by Ministry of Industry and Information Technology, PRC. It’s called “BeiAn”, as “put on records” or “be filed” in English. Recently, every website owner is forced to take another “BeiAn”, required by Ministry of Public Security, PRC. Therefore, one domain (instead of website accurately) needs 2 “BeiAn” both from Ministry…

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China B2C Market Share on Specific 11-11 Day

Tmall, showed its dominant in China online B2C market, with the revenue of US$17.7 billions on the past China single festival. Here’s the share details about Tmall and its competitors in China.   Market Share of China e-Commerce, on 11·11 of 2015-2016   Overseas Sales Share of These e-Commerce Platforms, on 11·11 of 2016   ​Introduction of These Leading B2C e-Commerce Platforms 1, Tmall.com Tmall…

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Get First Dibs on Your Competition’s Market Intelligence and Succeed in China Online Marketing

In the competitive China online marketing space, there are two types of business owners: one being concerned with merely getting traffic and the other (smarter marketer) knowing the traffic sources are coming from and how to maximize their traffic for monetization. Source of traffic may vary ranging from SEO, PPC, social media, online press release, ad display on verticals. Obviously, everyone seems to know or…

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Brief Update of AliPay Global

Here’s a brief update of AliPay Global, after a closer review on its business online. According to its website, the main business of AliPay Global currently are cross-border website payment, cross-border mobile payment, and Alipay ePass. This indicates AliPay Global strategy: tax reimbursement, cross border e-commerce and its overseas public transit, especially in Singapore, Thailand, and Macau to serve for outbound Chinese tourists. As an quick…

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Performance Measurement of One China Website

How You Detect Performance of A China Website? As many experienced marketers may know, there’s one formula to deduce a site traffic based on its Alexa ranking. It’s rough and even sometimes has big gap in reality. iResearch, as China internet research firm, used to release its traffic ranking reports in varied industries, which is widely referred by Chinese online marketers. How did they conduct…

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