Category Archives: China Marketing Articles

How Your Hotel Stands Out on Baidu Engine in 3 Weeks

Most hotels and resorts love wealthy Chinese tourists since China becomes now the largest outbound tourism country in the world. However, almost all of these hotels sell rooms to Chinese through OTA, aka online travel agency. Hotels prefer Chinese play bookings on their websites directly, but how can we expect this happens one day? Client: A 4 stars hotel in Bangkok, and it’s also regarded…

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Video SEO on YouTube, and iQiYi, QQ Video, Youku & Tudou of China Video Sharing Platforms

Your video presence on most popular video sharing sites affects buying decision of your target audience, plays important role in brand awareness and even sales. Video SEO helps send signals to video hosting sites that contains rich media relevant to search requests. 1, Profile of YouTube Users The total number of people who use YouTube – 1,300,000,000. 80% of YouTube’s views are from outside of the U.S. User Percentage by…

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Market Trends of China Outbound Tourism

China is a fast emerging major player in the outbound tourism market for the whole world. According to CNTA, government statistics show that the China outbound tourists reached 122 million in 2016, with the increasing rate of 4.3%. And the total expense went to US$109.8 billions, 5.1% increasing in comparison with 2015. How Chinese Get Information on Outbound Travel The top 3 channels Chinese outbound…

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How You Talk with Your China Clients Directly Even You Don’t Know Chinese

It’s really necessary to communicate with your clients deeply, listen to their requirements directly, what they think about your products. This helps you greatly understand your business opportunity in the huge China market. You may doubt how to access to potential Chinese, talk with them since there’s obviously the language barrier. No worry. Provided you’re looking for those clients who manufacture test machine in China,…

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