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New Search Advertising Model Named BrandLink from Baidu, China, China Online Marketing, Shanghai, China

Chinese search engine Baidu.com is currently developing a new search advertising model named BrandLink. According to local media reports, Baidu’s new BrandLink area, which is laced at the top of Baidu’s web search results, is an information dissemination platform customized for famous brands. This innovative search model combines various display methods, including words, pictures and videos, which can improve the search experience of Chinese netizens…

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China’s Sohu net profit drops, China Online Marketing, Shanghai, China

Chinese Internet media company Sohu.com posted a 20 percent drop in quarterly profit but topped expectations due to an increase in online corporate brand advertising and forecast a stronger third quarter.  Sohu and others such as Yahoo are competing against Baidu.com and Google, which together command more than 80 percent of the search market in the world’s second-largest Web market, according to research firm Analysys…

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MySpace, BBC sign video share agreement, China Online Marketing, Shanghai, China

The online community MySpace has signed an agreement with BBC Worldwide to bring some of the British broadcaster’s programs to a worldwide audience, media reported Thursday. The agreement will allow MySpaceTV users to subscribe to a BBC Worldwide channel, then view and share clips from current and archived content. Clips will be available to MySpaceTV users globally. Other BBC programs that will be featured include…

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E-commerce evolution, China Online Marketing, Shanghai, China

From Internet marketplaces Alibaba.com and Taobao.com to online payment tool Alipay, Yahoo! China and business management software Alisoft, Jack Ma, founder of Alibaba, seems to be riding high on a wave of hi-tech. Many industry observers are raising the question – what is his next step? And he does have more plans. The 42-year-old e-commerce leader gave his reply during the Fourth Alibaba Online Businessman…

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Alibaba strikes it rich, China Online Marketing, Shanghai, China

You Can Be Highly Successful in China You Just Have to Know How to Do It Correctly. Alibaba strikes it rich Alibaba.com said the global economic slowdown is unlikely to have a great impact on the company’s business performance this year. Releasing the annual results, Wei Zhe, chief executive officer of Alibaba.com, said the company will continue to see dynamic growth this year despite the…

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