International Brands on Tmall International Growing by 300% year-on-year
On September 23, at the 2019 Global Investors Conference of Alibaba, Tmall International, AliExpress and Lazada were collectively unveiled. According to the latest disclosures, Alibaba’s global business is growing rapidly, and more and more international brands, SMEs and consumers are benefiting from the Alibaba business.
Globalization is an important fulcrum for Alibaba to fulfill its mission and realize its vision. In order to make customers and partners do better business and make consumers live better, Alibaba will further promote the three strategies of globalization, domestic demand and big data cloud computing, and comprehensively promote the construction of “Alibaba commercial operating system”. . Globalization is the future of Ali.
At the investor conference, Alibaba first explained the import business strategy. Up to now, overseas brands have entered more than 22,000 Tmall International, covering more than 4,300 product categories. The products come from 78 countries and regions. Tmall International has grown into China’s largest import platform.
Import consumption has penetrated China’s consumer market in an all-round way. In the Tmall International, where young consumers gather, more than 55% of consumers are 90, and their demand for diversified import lifestyles is very strong. This group will be an important source of long-term rapid growth in China’s import consumption in the future. More and more overseas brands recognize the opportunities for large imports in the Chinese market. The number of overseas new brands has increased by 300% year-on-year, the brand of strategic partners has increased by 86% year-on-year, and the annual overseas billion club brand has grown to more than 80.
At the same time, after Alibaba’s wholly-owned acquisition of independent cross-border e-commerce platform koala, Tmall International and Koala will form a “double-brand” strategic advantage, jointly serve more global brands, tap more import consumer demand, and accelerate Alibaba. The process of import strategy.
Cross-border B2C e-commerce platform AliExpress consumers have covered more than 200 countries and regions around the world. By relying on China’s rich and strong supply chain, AliExpress provides overseas users with cost-effective and rich products. At the same time, platform merchants have achieved business through the technology, logistics and payment solutions exported by Alibaba. System operation capability.
In addition, Lazada is currently the most popular service provider and fastest growing e-commerce platform in Southeast Asia. As of August this year, the annual active consumers exceeded 50 million, orders for three consecutive quarters increased by more than 100%, and the growth rate in the second quarter of 2019 was 128%. Lazada has built the largest logistics network in Southeast Asia, with more than 30 warehousing centers in 17 cities in Southeast Asia and the largest cash-to-pay network in Southeast Asia. With the upgrade of technology capabilities and the rapid introduction of entertainment consumption, innovation has enhanced user interaction. In the second quarter of 2019, daily active users increased by more than 100%.