On August 30, 2019, China’s CNNIC released the 44th Statistical Report on Internet Development in China. The data shows that as of June 2019, the number of online live broadcast users in China reached 433 million, an increase of 36.46 million compared with the end of 2018, accounting for 50.7% of the overall Internet users. Video live streaming is on the rise, but it is mainly concentrated in the field of pan-entertainment. There are few live broadcasts of enterprises, and the utilization rate is estimated to be only about 10%. There is huge room for growth for corporate broadcasts.
Enterprise live broadcast can connect enterprises with customers, why is the usage rate so low? This is mainly because corporate broadcast awareness is generally weak.
The epidemic has played a role in promoting the awareness of enterprises. In the context of the Internet era, with the improvement of technology and the change in user behavior, corporate marketing methods are gradually showing a video trend.
For example, a green energy company hosted an online technical seminar during the epidemic. Within two hours, the number of visitors exceeded 1.4 million.
Another auto company broadcast live promotions online, with a total of more than 12 million views during the two-hour live broadcast and over 15,000 comment interactions. The live broadcast harvested online orders for 1,383 units.
Through this epidemic, the top-down driving force formed within the company actively embraced video marketing.