Category Archives: Marketing Trends

China’s Marketing Investment Outlook for 2024

A recent report on China’s digital marketing trends in 2024 shows insufficient confidence in overall marketing investment growth. Here’s the key findings: Only 36% of advertisers believe marketing budgets will increase in 2024, while 43% expect decreases. Small and medium advertisers are especially pessimistic, with 55% foreseeing cuts. The expected 11% average growth rate for 2024 marketing budgets is the lowest in 7 years. Actual…


China Digital Marketing Trends 2023

The field of digital marketing in China is developing at an impressive speed, gradually evolving from an initial exploration to a mature market. This article will review the development history of digital marketing in China, discuss the current market situation and the challenges facing the industry, with a view to looking forward to the future of this field.   The History of Digital Marketing in…