China Internet Marketing & Tips

International Brands on Tmall International Growing by 300% year-on-year

On September 23, at the 2019 Global Investors Conference of Alibaba, Tmall International, AliExpress and Lazada were collectively unveiled. According to the latest disclosures, Alibaba’s global business is growing rapidly, and more and more international brands, SMEs and consumers are benefiting from the Alibaba business. Globalization is an important fulcrum for Alibaba to fulfill its mission and realize its vision. In order to make customers…


Interview Video Marketing Case Study, Expert of SAP

This is the case study of interview video marketing on SAP product. 1, Introduction of This Video Title: Interview with SAP Executive, Rethinking of Global Service Author: Executive Talk, SAP Labs China Description: This is an interview with top SAP executive, talking about new business models in China, reaction on this change especially in global service, and SAP in China. Video Length: 3 mins 35…


Product Video Marketing Case Study, Testimonials from Customers

This is the case study of product video marketing on athletes recovery product. 1, Introduction of This Video Title: The feedback from athletes after using this NanoVi recovery machine Author: eng3, Life Science Technology Description: Some athletes showed their feedback as testimonials of the eng3 product, how it helped them recover from sport fatigue and performance improvement Video Length: 2 mins 22 seconds Video Platform: Tudou Video…


Influence Video Marketing Case Study, Beauty Product Experience

This is the case study of influence video marketing (live streaming) on China beauty product. 1, Introduction of This Video Title: user experience on Ya Meng RF beauty instrument of red light bloom Author: Ms. Zhang Xixi Description: very details of user experience on Ya Meng beauty product, including daily skin maintenance, this product recommendation, how to use the product from opening package, before and…


Embedded Video Marketing Case Study, China Outbound Tourism

This is the case study of embedded video marketing on China outbound tourism. 1, Introduction of This Video Title: Korea travel diary Seoul 2016 Author: an unknown girl Description: vblog of a young Chinese couple about their 6-day travelling in Seoul, Korea, including flight, hotel, city sightseeing, food, hanging around, night life, shopping, etc. Video Length: 17 mins 22 seconds Video Platform: iQiYi Video Poster: Very…