Home

China Internet Marketing & Tips

Alibaba, Chinese E-Commerce Giant, Taps Lyris for E-Mail Marketing (part 1), China Online Marketing, Shanghai, China

Global Presence The analytical component was a key element for Alibaba, as was Lyris’ already strong international presence, which includes a recent expansion into the UK and experience in Australia and other markets, said Dave Dabbah, director of sales and marketing at Lyris. “They were looking for a company that understood how e-mail works in the U.S. and the English-speaking world, as well as in…

more

Hong Kong Earns The Highest Level of Email Spam, China Online Marketing, Shanghai, China

Technology security company Symantec says Hong Kong received the highest level of spam of any region or country in the world as the company published its latest report. The May 2009 MessageLabs Intelligence Report highlights that spam experienced a further worldwide increase of 5.1% since last month, reaching heights of 90.4%. Email spam levels in Hong Kong rose by 2.4% in May to 92.3%, positioning…

more

An Important Marketing Principle: Give Before You Try to Get (Part 1), China Online Marketing, Shanghai, China

An Important Marketing Principle: Give Before You Try to Get (Part 1), China Online Marketing, Shanghai, China Experts have talked about this before. How many times have you read about the importance of ‘adding value’ for your audience? How many times have you read about ‘building trust’ with your readers/prospects? Many, many times. You know it well. Every marketing guru has spoken about this topic….

more