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China Internet Marketing & Tips

Robust Internet industry

In 2014, China’s Internet consumption was increasing of 31 million from the year before, according to the CNNIC (China Internet Network Information Center) report. And the number of internet users continues to exceed expectations and surge upward. Mobile internet users are growing faster, comparing with the PC. 557 million of China’s internet-goers use mobile to suffer online, the CNNIC said. China’s internet growth over the…

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Other Search Engines You Can Try, Except Google

If Google had a dollar for every competitor that was hyped to defeat it, the search giant would be worth a hundred billion. And well, it is. Live Search, Cuil, Mahalo, whatever–Google only feels luckier as the field grows. But two more search engines emerged recently that seem to believe that to penetrate the search market, you don’t have to reinvent the concept; you just…

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How can I run a PPC on Baidu

We’re asked as always how to run a PPC campaign on Baidu. Baidu is of course the leading giant in the China search market, followed by Google. Both algorithms have common concerns like content and update, solid inbound links. However, Baidu has more complicated operation people hardly grasp the rules. Baidu is running strict examination recently on any overseas advertising on its site. Please be…

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5 Simple Steps to Get Links to Your Site (Step 1)

Today if you want your site to survive in the search engines your going to need backlinks. Almost all the major search engines rank sites based on the number and the quality of backlinks. Besides getting a good search engine ranking with links, it also one of the most effective ways to increase a site’s traffic. So, how do you build your link popularity? In…

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An Important Marketing Principle: Give Before You Try to Get (Part 2), China Online Marketing, Shanghai, China

There is a fool-proof way to get people to lower their defenses and commit. You just need to manage their impressions of you. You need to change what they think about what you’re doing. You’re not spamming, you’re offering a product that is designed to fulfill needs. You’re not a money-hungry marketer, you’re a passionate individual who loves to help people achieve their goals. Reframing…

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