Short video has exploded in popularity among China’s internet users and become a vital part of any media strategy. However, the unique ecosystem centered around local platforms like Douyin and Kuaishou operates very differently than Western social networks. The mechanism for traffic distribution determines which creators can capitalize on this booming format. This article analyzes China’s short video landscape, platform characteristics, and recommendations for brands…
China Internet Marketing & Tips
How to Boost Baidu Marketing Performance for Western Companies in China
With over 989 million internet users, China offers alluring digital marketing opportunities for Western companies. However, succeeding requires localizing strategies for leading platforms like Baidu – which holds over 70% search engine market share. By optimizing campaigns, brands can efficiently engage Chinese consumers. Here are proven approaches to lift Baidu marketing effectiveness. The Power of Search for Western Brands in China Baidu’s dominance gives it…
How to Increase Brand Awareness in China
Building brand awareness is crucial for companies to stand out in China’s competitive market. According to surveys, familiar brands enjoy higher brand attitude and purchase intention among consumers. This article provides effective strategies and steps to increase brand awareness in China. The Crucial Chinese Market China is the world’s largest consumer market and its middle class is rapidly expanding. Capturing market shares in China should…
Leveraging Xiaohongshu (Little Red Book) for Influencer Marketing in China
Xiaohongshu, commonly known as the “Little Red Book”, has rapidly emerged as one of China’s most prominent social e-commerce platforms. With over 100 million largely female users aged 18-35 actively engaging on the app, it presents tremendous opportunities for brands to collaborate with influencers and reach potential customers. This comprehensive guide outlines effective strategies to incorporate Xiaohongshu into your marketing efforts. Understand The Platform and…
China’s Marketing Investment Outlook for 2024
A recent report on China’s digital marketing trends in 2024 shows insufficient confidence in overall marketing investment growth. Here’s the key findings: Only 36% of advertisers believe marketing budgets will increase in 2024, while 43% expect decreases. Small and medium advertisers are especially pessimistic, with 55% foreseeing cuts. The expected 11% average growth rate for 2024 marketing budgets is the lowest in 7 years. Actual…