In an era of global digital connectivity, many businesses assume that a website hosted on a reputable international platform ensures worldwide accessibility. However, a recent case involving a European company’s website hosted on Amazon Web Services (AWS) highlights the complex realities of internet access and search engine optimization (SEO) in China. The European company’s website, hosted on AWS’s global infrastructure, appeared to function normally from…
China Internet Marketing & Tips
Unlocking the Power of Xiaohongshu: A Guide for Foreign Enterprises to Master Chinese Social Media Marketing
In the digital age, the landscape of enterprise marketing has shifted from traditional advertising to the vast ocean of User-Generated Content (UGC). Xiaohongshu, known internationally as RED, combines the essence of community and e-commerce, offering companies an unparalleled platform to deeply engage with consumers and co-create value. This article delves into leveraging Xiaohongshu’s UGC features to provide a comprehensive marketing strategy for foreign enterprises aiming…
Unlocking the Power of Influencer Marketing: Mastering the New Era of Promotion in 2024
In the ever-evolving landscape of marketing, the year 2024 has ushered in a paradigm shift, where traditional advertising campaigns are no longer the sole drivers of success. Instead, a new breed of marketing has taken center stage: influencer marketing. This dynamic approach harnesses the power of social media influencers, leveraging their authenticity and connection with their followers to create a profound impact on consumer behavior….
Short Video Marketing: How to Make Your Brand Stand Out in the Sea of Content
In today’s age of information overload, short videos have become an essential way for us to consume information and entertainment. Brands have also turned their attention to this realm, hoping to capture consumers’ attention through short videos. However, how can you ensure that your short video marketing strategy is truly effective and doesn’t get lost in the vast sea of video content? Let’s discuss a…
Innovating Automotive Marketing in China
The automotive industry in China is buzzing with activity as many companies, including tech giants like Huawei and Xiaomi, have entered the market, intensifying competition. Traditional automakers need to adapt their strategies, while new players must sustain their advantages, and newcomers must find ways to break through. The growth of new energy vehicles (NEVs) is driving a transformation in the industry. Government policies and early…