As the Chinese search giant with its 70% market share, Baidu used to keep its changing as always in Baidu SEO and/or Baidu SEM, which may covers partially its ranking algorithm, PPC policy, secret sandbox, keywords censorship, etc. From this point, every webmaster has to face this challenge, and try to come up with every of Baidu change, in terms of SEO and PPC game…
China Internet Marketing & Tips
5 Surprising Truths About the E-Commerce Juggernaut Everyone Gets Wrong
Introduction: The Illusion of Endless Growth For years, the world has looked at China’s e-commerce market as an unstoppable force, a high-tech juggernaut of relentless innovation and staggering growth. But behind the headline-grabbing sales festivals and eye-watering transaction volumes, a more complex and troubling story of stagnation, burnout, and structural crisis is unfolding. According to industry insiders, the once-vibrant ecosystem is showing signs of deep…
Why Baidu SEO Now Demands E-E-A-T and Citations
If you are currently running a Baidu SEO campaign by pumping resources into generic link building—acquiring links from blog comments, low-quality directories, or foreign domains—you are likely wasting money, time, and trust. For years, the belief that “backlinks are king” dominated search strategy globally. However, for Western marketers targeting China’s massive 1.1 billion internet user base , relying on Google-centric link tactics is a critical…
Beyond Baidu: 4 Surprising Truths About Search in China That Western Brands Get Wrong
If your brand’s strategy for China is built on the idea that Baidu is the ‘Google of China,’ you are operating on the single most common and costly misconception in the market. This assumption leads Western companies to misallocate resources, build incomplete strategies, and ultimately miss out on enormous growth opportunities. The reality of search in China is not a monolithic landscape dominated by one…
5 Reasons Your WeChat Strategy Is Failing And How to Fix It
Introduction: The WeChat Paradox Many Western brands share a common frustration: they invest significant resources into their WeChat presence, only to see disappointing results and low engagement that pale in comparison to their efforts on platforms like Facebook. The campaigns that work wonders in the West seem to fall flat, leading many to question the platform’s effectiveness. The problem, however, isn’t WeChat. It’s a fundamental…
Digital Entry Roadmap for Western B2B Enterprises in China
The core challenge that has historically plagued Western B2B enterprises entering the China market is the persistent error of applying rigid, Western-centric digital strategies (such as Google and LinkedIn frameworks) to China’s unique, localized digital ecosystem, while simultaneously neglecting the mandatory legal complexities of its data compliance laws (PIPL). This fundamental misalignment results in poor ROI, stalled market penetration, and significant regulatory risk. The Solution:…