As the Chinese search giant with its 70% market share, Baidu used to keep its changing as always in Baidu SEO and/or Baidu SEM, which may covers partially its ranking algorithm, PPC policy, secret sandbox, keywords censorship, etc. From this point, every webmaster has to face this challenge, and try to come up with every of Baidu change, in terms of SEO and PPC game…
China Internet Marketing & Tips
Strategic Content Planning in China’s Social Media Ecosystem: A Data-Driven Approach for Global Marketers
For global marketers trying to crack the Chinese digital landscape, the chaotic world of self-media can feel like a black box. What makes content resonate? What fuels long-term growth? The answer lies in strategic planning—and in data. 1. Audience Insight Isn’t Optional—It’s Foundational Don’t assume your Western audience personas will work in China. Local consumer behavior, emotional triggers, and content preferences vary widely. Invest in…
China’s Social Media Landscape in 2025: A Must-Win Battlefield for Global Businesses
China’s social media platforms are dynamic and rapidly evolving, presenting immense opportunities for international companies. Understanding the unique ecosystem of each platform is crucial for success in this highly competitive market. Key Platforms and Their Strategic Value Here’s a breakdown of China’s major self-media platforms and why they’re essential for reaching specific audiences: A, WeChat Channels: The Super-App Ecosystem WeChat Channels have become a self-contained…
Stop Believing These Social Media Myths: A Marketer’s Guide to What Actually Works
If you’re still banking on SEO to drive your traffic growth, you’re fighting yesterday’s war. The social media revolution isn’t coming—it’s here, and it’s reshaping everything we thought we knew about digital marketing. The Great Traffic Migration The writing’s on the wall, and smart marketers are already reading it. Similarweb’s 2024 Digital Marketing Intelligence Report shows that social media traffic has grown 47% year-over-year, while…
Against the Odds: Navigating Three Major Challenges for Western Businesses on Xiaohongshu
In January 2025, Xiaohongshu (Little Red Book) attracted a million overseas users with its “Cyber China Tour” initiative. However, just three months later, daily active users in the US plummeted from a peak of 1.3 million to 807,000. Behind this temporary traffic surge lies a complex landscape of cross-border marketing challenges. This article examines the real obstacles facing Western businesses on the platform and strategies…
AI Reshaping the Search Ecosystem: New Marketing Opportunities Amid Baidu’s Evolving Algorithm
Key Insight: Technological Evolution Creates New Rules—Those Who Adapt Will Lead Tomorrow While Baidu’s increasingly complex search algorithms have been challenging for businesses, its AI transformation also presents fresh opportunities. In 2024, Baidu Cloud revenue grew 26% year-over-year, with its Wenxin large language model achieving 1.65 billion daily API calls. Following integration with DeepSeek, inference costs dropped by 70%. Against this backdrop, businesses must redefine…