As the Chinese search giant with its 70% market share, Baidu used to keep its changing as always in Baidu SEO and/or Baidu SEM, which may covers partially its ranking algorithm, PPC policy, secret sandbox, keywords censorship, etc. From this point, every webmaster has to face this challenge, and try to come up with every of Baidu change, in terms of SEO and PPC game…
China Internet Marketing & Tips
Decoding China’s Digital Visibility: A Strategic Framework for Verifying Market Authority in the Era of AI and Paid Rankings
1. Research Objectives and Target Audience In the pursuit of China-market expansion, international firms frequently fall into a sophisticated “visibility trap.” In the Chinese digital ecosystem, the strategic necessity lies in distinguishing between high visibility—an asset that can be purchased in bulk—and true credibility, which must be rigorously verified through official data. For Western executives, the standard discovery path of relying on search engines or…
Navigating the 2026 Great Firewall: The New B2B Marketing Entry Points in China
1. The Counter-Intuitive Opening: Why Your Website is No Longer Your Homepage In the Western digital landscape, the corporate website is the sun around which all marketing satellites orbit. In China’s 2026 digital ecosystem, that model is a relic of the past. China has finalized its evolution into a series of “Walled Gardens”—closed, mobile-first ecosystems where data, user behavior, and commercial transactions are strictly contained….
Telling Your Story Well on Chinese Social Media: A B2B Strategic Masterclass
In the current era of digital marketing, the landscape is dominated by a powerful trinity: social media marketing, search engine marketing (SEM), and the emerging frontier of Generative Engine Optimization (AI GEO). While AI GEO uses generative tools to empower brand growth and ranking, and search marketing captures intent, social media provides the vital emotional and technical “bridge” needed to enter China’s unique digital ecosystem….
The AI Reckoning: 5 Surprising Shifts Redefining Business by 2026
Introduction: Beyond the Hype It’s impossible to ignore the constant stream of news about Artificial Intelligence. Every day brings another headline about its world-changing potential, feeding a powerful narrative of hype and disruption. We are told that AI will transform everything, from how we work to how we live, creating unprecedented opportunities for those who can keep pace. Beneath this surface-level excitement, however, a more…
Enterprise in the Age of AI Search: Predicament, Path Forward, and Future
Introduction: The $40 Billion Paradox “By the end of this decade, there will be two types of organizations: those that fully utilize artificial intelligence (AI) and those that are out of business.”— Peter Diamandis, American entrepreneur This statement captures the immense pressure and promise surrounding artificial intelligence. Yet, for all the investment and hype, a troubling paradox has emerged. A recent study from MIT’s NANDA…