WeChat is the most popular social media platform in China and the app that people use the most to socialize online. As of June 2021, the number of monthly active users of WeChat has exceeded 1.1 billion, covering almost all Internet users in China. WeChat occupies an unshakable position in the Chinese social media market. WeChat daily active users and average daily time spent In…
China Internet Marketing & Tips
What Are The Digital Marketing Channels in China
Digital marketing refers to a marketing method that disseminates marketing information through digital channels such as the Internet to achieve brand promotion and sales promotion. With the improvement of digitalization, digital marketing has become an indispensable means for enterprises. So, what digital marketing channels are available in China? A. What are the digital marketing platforms in China? 1. Baidu promotion Baidu Promotion is the largest…
Global Trends in Social Marketing
Users are eager to return to real social interaction. When formulating marketing strategies, public relations marketers in the corporate market might as well let go of “traffic anxiety” and pay attention to the aspirations of the younger generation of users. Tiktok, the rival of Facebook and Instagram, is deeply involved in the vortex of accusations by the United States. Bilibili’s channel owners initiated a widespread…
The Dilemma of Community e-Commerce
In China’s e-commerce, Alibaba and JD are the two leading actors. The entry point of station B is live broadcast e-commerce. The commodities in the live broadcast room of station B cover daily necessities, cosmetics and skin care, 3C digital and other categories. Station B, Xiaohongshu and Zhihu jointly promote the Double 11 Shopping Festival, which reflects the common commercial problems faced by the content…
Which Products Suitable for Social Integration Marketing
With the popularization of smart communities, marketers use crowd stratification to become more refined and closer to consumers. Community marketing communication with a more accurate reach rate has become the first choice for many famous companies to complete brand marketing promotion. However, all marketing has its uniqueness and limitations, and not all categories are suitable for community integrated marketing. From the data, the following categories…