The “2021 China Digital Marketing Trend Report” shows that 78% of advertisers in China will increase their digital marketing budget in 2021. At the same time, the average growth rate of the company’s overall marketing expenses is expected to reach 17%, which is a significant increase compared to the actual increase of 8% in 2020. This shows that after the epidemic, the marketing investment of…
Category Archives: China Marketing Articles
Technology Trends from Baidu’s Popular Search Keywords
In 2019, the National Academy of Sciences pointed out in a survey that Internet search is still the most valuable digital commodity today. According to its investigation, users need $17,530 in compensation to abandon the search engine for one year. Correspondingly, e-mail costs $8414, and digital maps are $3648. In fact, if this survey is placed in 2020, it may be more convincing. This year,…
Going from ABM to Everything based on One Account
Today, over 80% of B2B organizations report using an ABM model. Account-based marketing (ABM) is no longer the new thing. Account-based strategies cannot stop applying once an account is closed-earned. B2B marketing and sales professionals are facing many challenges this year, including limited budgets for customers and prospects, as well as eliminating traditional marketing tactics such as events and in-person meetings. These challenges make personalization…
How International Fashion Brands Generating Buzz in China
Which fashion brands generated the most attention on this Chinese year’s Singles’ Day? Around 900 million Chinese spend an average of around six hours on the Internet. Which brands generate the most attention from these “netizens”? This replies on the occasion of Singles’ Day on the basis of key figures such as brand names in discussions on social media platforms as well as comments and…
Social e-Commerce Leading The Trends of Online Buying
This year’s “Double 11” enthusiasm seems to have come earlier than ever. Affected by the epidemic, online shopping has surged. According to data from the State Post Bureau of China, 60 billion express mails will be generated in 2020. The growth rate of China’s express delivery industry in the first three quarters hit a three-year high, and it is showing an accelerated growth momentum. Leveraging…