Many Western have unrealistic expectations of China WeChat. For example, WeChat will play a vital role in China digital marketing. Some people think WeChat is the Chinese Facebook that all Chinese like to use. In fact, there is a very big difference between WeChat and Facebook. You can query people based on certain filters on Facebook, and then optionally link them as friends. However in WeChat,…
Category Archives: China Marketing Articles
Does https Make Sense in Chinese SEO
As we all know, https can effectively improve the security of information transmission. Compared with http websites, those websites with https protocol have higher scores in the SEO search ranking algorithm and have more chances to achieve higher keyword rankings. In China, does https help in SEO? It may be beyond your imagination. The answer is no help. On Baidu, you can easily observe the…
The Contribution of LiveChat in Leads Generation
When a Chinese visits one website, he/she used to call directly to inquire if he/she is interested in the product or service described on the website. However, if the phone number is outside of China, Chinese like to fill up online the form instead, because the Chinese are lack confidence in language communication skills. However, if LiveChat is installed on the website, the thing changes a…
Improve Your ROI of SEM with Negative Keywords
PPC is a such marketing method to enable you obtain target traffic quickly, and test the acceptance of your product/service in the market in a short time. But do you know that PPC is also easy to consume your marketing budget? You have chosen keywords, while search engines recommend you more. Some works for you, some don’t. Thus, those keywords that don’t work will burn your…
You Should Avoid Such Fatal SEO Mistake
There is one HR-topic website built with WordPress. The main activity of the website is to post varied job positions from different employers. We all know that most search engines love content refreshing websites, and so does Baidu. Surprisingly, after three months of updating, the keyword ranking of the website did not rise but fell. What’s the problem? It turned out that the template used…