With the development of society, Chinese cities have shown a community-based lifestyle. Marketing derives a new marketing model-“community marketing”. The Past of Community Marketing The development of Chinese community marketing can be roughly divided into three stages: 1. The first stage – corporate direct sales The enterprise walks into the community, sells and obtains profits in the form of direct sales promotion. Usually, this is…
China Internet Marketing & Tips
How China Digital Marketing While Leads Cost Increasing
Many companies are in a critical period of digital transformation. In recent years, higher leads per cost has become one of the problems of corporate promotion. The main reasons for the high leads per cost in most industries are as follows: 1. High offline marketing costs With the rise of the self-media era, the traditional offline advertising industry also inevitably faces the problem of reducing…
Tmall International Margin “Unblocked” for The First Time
International businesses welcome the good news of cost reduction and efficiency improvement. On July 29, Tmall International released three new service measures to help international brands enter the Chinese market with lower cost and higher efficiency. The three major services include the availability of merchant deposits, the opening of new merchants’ quick entry channels, and the establishment of merchant entry service centers. Under the global…
The Difference between Corporate WeChat and Personal WeChat
Both of these are products of Tencent, but there are still big differences in actual use. What is the difference between WeChat and WeChat? 1. Product positioning is different The positioning of personal WeChat is social, mainly used for personal daily interpersonal communication. Enterprise WeChat is positioned as a commercial service. By providing enterprises with more auxiliary office functions and customer management and operation functions,…
Those Short Video Platforms in China
Here are those popular short video marketing platforms in China, including: TikTok, Miaopai, Weishi, Bilibili, Pear Video, etc. 1.TikTok Douyin Short Video, a short video sharing platform designed to help mass users express themselves and record a better life. Apply artificial intelligence technology to create rich and diverse gameplay for users, allowing users to easily and quickly produce high-quality short videos in life. 2.Miaopai Take…