ePR is a powerful marketing tool in brand communication. ePR requires preliminary research, campaign planning, media selection and executive operation. If you are not yet familiar with the rules, techniques and publishing platform of Chinese ePR, here are the specific details for you. 1. Research competitors through market surveys Study the opponent first, including the publishing channel, the content and quality of the ad, and…
Category Archives: China Marketing Articles
How to Operate B2B Marketing on WeChat
When WeChat has 1.2 billion monthly active users worldwide, it is more than a simple social application. In recent years, the relevance of WeChat as a business tool has increased significantly, and it has become an important means of B2B marketing for many companies. It promotes business connections and helps companies build solid customer relationships in the Chinese market. How to use WeChat, a super…
From Traffic to User Remaining, New Strategy in Current Inventory Game
Competition in China Giants has never been so fierce as it is today. In the past, the giants would be keen to tell a story to everyone: “My field is a fertile, uncultivated land. In this land, I have a huge advantage.” Today, this story is difficult to continue. The reason is: “Yes, you still have an advantage on this fertile soil. The problem is,…
China’s Outbound Tourism Is Difficult to Recover in 2020
Under the global epidemic, China’s outbound travel market has no tendency to restart at all. At the same time, tourism bureaus of various countries have not stopped their work, and online publicity and recovery plans are in progress. However, destinations closest to China have maintained a more cautious attitude towards the recovery of China’s outbound travel business. In fact, the tourism industry plays an important…
China Online Shopping Exceeded RMB 10 Trillion Last Year
Currently, the National Bureau of Statistics of China released the 2019 China Economic Development New Momentum Index. In 2019, China’s economic development new momentum index was 332.0, an increase of 23.4% over the previous year. Among them, the network economy performed very well and contributed the most to the growth of the new momentum index. Last year, China’s emerging consumption developed rapidly, and online shopping…