Tmall Global is becoming more and more popular with consumers and overseas businesses. Recently, in order to target overseas small and medium brands, Tmall Global will launch a series of measures to accelerate the process of foreign brands entering China. Alibaba’s Tmall Global plans to hold a virtual online event called “Go Global 11.11 Pitch Fest” on September 15, 2020 to help overseas SMEs enter…
Category Archives: China Marketing Articles
Self-foreclosure in Search Engine World
Power on, open the browser, enter the web address, enter keywords in the search box, and find the information you need. The standard operation of more than ten years ago does not look so cool today? This is not an illusion. As early as 2009, China CNNIC data showed that the utilization rate of users’ search services for news, information, shopping and other information has…
Enterprise WeChat Quietly Changed its Name of Overseas Version
Recently, the English name of the enterprise WeChat (overseas version) has been changed from WeChat Work to WeCom. The official website of the enterprise WeChat English version has shown the English name WeCom. According to the official website of Enterprise WeChat, Enterprise WeChat is a professional office management tool launched by Tencent’s WeChat team in 2016. It maintains a consistent communication experience with WeChat ,…
China’s Imports of Cross-border e-Commerce Transactions Continue to Expand in 2020
Cross-border e-commerce can be divided into B2B model, B2C model, and C2C model. In recent years, China’s cross-border e-commerce industry has continuously developed, and the market scale has continued to expand. In 2018, China’s cross-border e-commerce retail import and export transactions exceeded 100 billion yuan. In 2019, China’s cross-border e-commerce retail import and export volume reached 186.21 billion yuan, five times that of 2015, with…
Weibo Launching Super Fan 3.0
Weibo recently announced the launch of a new advertising product “Super Fan 3.0”. Through innovations in marketing scenes, advertising styles, advertising algorithms, big data analysis and other aspects, Weibo helps advertisers improve social marketing efficiency in an all-round way. In terms of marketing scenarios, Weibo has launched a new advertising product of “watching while doing something else” to achieve innovation in video advertising. This became…