Users are eager to return to real social interaction. When formulating marketing strategies, public relations marketers in the corporate market might as well let go of “traffic anxiety” and pay attention to the aspirations of the younger generation of users. Tiktok, the rival of Facebook and Instagram, is deeply involved in the vortex of accusations by the United States. Bilibili’s channel owners initiated a widespread…
Social Marketing
Which Products Suitable for Social Integration Marketing
With the popularization of smart communities, marketers use crowd stratification to become more refined and closer to consumers. Community marketing communication with a more accurate reach rate has become the first choice for many famous companies to complete brand marketing promotion. However, all marketing has its uniqueness and limitations, and not all categories are suitable for community integrated marketing. From the data, the following categories…
The Future of China Social e-Commerce
Why China Market Is Important for Businesses Some factors have made China a popular region for businesses going global. It has a large number of high net worth individuals (HNWI), between 2016 and 2019, the number of Chinese adults in this bracket increased by 80.8 million. In further, China boasts exceptionally high mobile penetration making it ideal for mobile marketing strategies. With approximately 1.2 billion…
Importance of WeChat Marketing in China
WeChat has an important position in China’s social media, known as China’s Facebook. WeChat marketing is the process of reaching the target audience on WeChat platform, through marketing activities, building relationships with them and cultivating them into target customers. There are several benefits to WeChat marketing: expand potential customers maintain relationships with customers share product/service information timely improve brand influence How to do WeChat marketing?…
China Top 10 App, 1st Quarter 2017
John Wei from QiYang Marketing Consulting, April 20, 2017 China Apps still keep growing in the first quarter of 2017, as mobile users reach over 800 millions. Here’s top 10 China App according to Analysys. The most popular one is WeChat without doubt, followed by QQ and other 2, Alipay and Tmall from Alibaba group. Rank LOGO App Description Active Users (M) Growth 1 WeChat…