Social Marketing

The Future of China Social e-Commerce

Why China Market Is Important for Businesses Some factors have made China a popular region for businesses going global. It has a large number of high net worth individuals (HNWI), between 2016 and 2019, the number of Chinese adults in this bracket increased by 80.8 million. In further, China boasts exceptionally high mobile penetration making it ideal for mobile marketing strategies. With approximately 1.2 billion…


Importance of WeChat Marketing in China

WeChat has an important position in China’s social media, known as China’s Facebook. WeChat marketing is the process of reaching the target audience on WeChat platform, through marketing activities, building relationships with them and cultivating them into target customers. There are several benefits to WeChat marketing: expand potential customers maintain relationships with customers share product/service information timely improve brand influence How to do WeChat marketing?…


China Top 10 App, 1st Quarter 2017

John Wei from QiYang Marketing Consulting, April 20, 2017 China Apps still keep growing in the first quarter of 2017, as mobile users reach over 800 millions. Here’s top 10 China App according to Analysys. The most popular one is WeChat without doubt, followed by QQ and other 2, Alipay and Tmall from Alibaba group. Rank LOGO App Description Active Users (M) Growth 1 WeChat…